John GruberMacworld

John Gruber is the proprietor of the blog Daring Fireball.

The case for a new low-cost iPhone

daringfireball.net

According to the rumor-mill, Apple will soon unveil a less expensive iPhone. Here's what John Gruber thinks that phone might be like.

The unlikely persistence of AppleScript

Nobody loves AppleScript. Few people really use it. So why has it stuck around now for nearly 20 years?

What's with the Mac doomsayers?

Apple abandoned the classic Mac OS in favor of OS X. It abandoned PowerPC support three years after adopting Intel CPUs. Will it abandon OS X for iOS next?

This is how Apple rolls

John Gruber explains how Apple's product development process is one of constant, relentless iteration.

Three things OS X could learn from the Classic Mac OS

Sure, Mac OS X is a state-of-the-art operating system. But that doesn’t mean it couldn’t stand to learn a lesson or three from its predecessor. John Gruber explains.

What’s in a name?

Apple's simple branding strategy is simply and appealing to the consumer's eye.

The new frontier

Mac OS X is a mature technology; the iPhone is anything but. Daring Fireball’s John Gruber explains why the phone represents the next big thing in computer interfaces.

Apple's computer, incorporated

Never mind the name change—the Apple TV and iPhone are computers to the core