Content is king. This long-held observation has often been cited by those who believe content availability could tip the scales in a format war. The most recent spate of content-related announcements from backers of Blu-ray Disc and HD-DVD — the formats competing for the throne currently occupied by DVD — appear to shift the balance between the two camps — at least, for the moment.
Melissa Perenson looks at a survey that suggests that HD-DVD edges out Blu-ray when it comes to consumer brand recognition.
Articles by Melissa J. Perenson