Melissa J. PerensonPCWorld Follow me on Google+

Melissa lives the tech-driven life she writes about. She's always on the hunt for the next gadget that will wow us with its design.

Opinion: More from the Blu-Ray vs. HD-DVD front

Content is king. This long-held observation has often been cited by those who believe content availability could tip the scales in a format war. The most recent spate of content-related announcements from backers of Blu-ray Disc and HD-DVD — the formats competing for the throne currently occupied by DVD — appear to shift the balance between the two camps — at least, for the moment.

HD-DVD claims the brand advantage

Melissa Perenson looks at a survey that suggests that HD-DVD edges out Blu-ray when it comes to consumer brand recognition.