Mike ElganPCWorld Follow me on Google+

Mike Elgan is an opinion columnist at large who writes for Computerworld.com, The Raw Feed, TechGear and many other online and print publications. In the past, Mike has worked as chief editor for Windows Magazine, HP World Magazine, Inside HP, HP World News, The Palm Reader, Palm News, Road Tricks, Portable Life News, Laptop Life, BuzzWords, Pocket Windows and Portable Windows. The World Is My Office

Zune: So you want to be an iPod killer

Microsoft's Zune isn't an iPod killer -- but here's how it could be.

Opinion: Why MS's Zune scares Apple to the core

Mike Elgan thinks Microsoft's Zune is going to be a strong competitor to the iPod -- thanks in part to Microsoft's alliances with content providers and Microsoft's creation of a "perfect storm" of consumer media.