With social media, it's now become possible to turn what was once a verbal gaffe behind closed doors into a public peccadillo -- and you're going to have to clean it up, fast. How you do that, and how you guard more vigilantly against future mistakes, is a process that should be made part and parcel of the way you and your company handle social media.
More and more, we rely on Web services as a matter of course. The key word is rely: We assume that the data we upload to, say, a photo-hosting account or blog will be there. But what happens when a service is shut down?