The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

White elephant: There's a reason they give this advice away

Apple should buy something big. Because what it's doing now apparently isn't working. Or something.

Revisionist history: Apple chastised for not sticking it to customers

Apple should have done that thing we screamed about them doing even thought they didn't do it!

Ad hominem: Apple's advertising is always going to get attacked

There's really no way to win this game.

A belief system: Hoping beyond hope for Apple to fail

Some people just want to see the Apple world burn.

Regifting: If at first your analysis doesn't succeed, try, try again

Surely Apple will stumble and fall at some point.

Overboard: Taking iTunes criticism too far

It's OK to criticize iTunes. Just be right.

Power has driven him mad: Mark Zuckerberg's crazy talk

People love ads! Apple should totally use ads!

Dead again: Unshipped products kill Apple every time

Competitors rule, Apple drools. Over and over again.

Silver finish: The Apple Watch places second before it's even out

Meaningless survey provides meaningless results.

Reality challenged: Remember those predictions Tim Cook would be fired?

Turns out someone's losing their jobs, it just isn't anyone at Apple.

Insecurity blanket: iOS has antivirus makers feeling left out

Apple's security scheme works. This is a big problem.

Idea recycling: some discredited ideas never die

Guess what some people still think Apple should do. Hint: they did it once and it was a disaster.

A broken Watch: This Apple Watch reporting isn't even right twice a day

Two things the Macalope's mom always said: Don't watch them make hot dogs and don't go to Business Insider for technical reporting.

Religious refrain: Please stop comparing Apple to a religion

Simple explanations for Apple's success aren't always right.

Jerk in the box: how to get on TV by being wrong about Apple

It doesn't look like much of a challenge, really.