It's easy to miss the most important part when you try very hard to.
Sometimes a small phone is just a small phone.
Bricking your phone as a service.
It's less its phones and more market dynamics Apple's up against.
Sometimes a professor needs to go back to school.
Apple's forecast for next quarter is less than stellar? Time to declare game over.
Who knows better, Apple or Detroit?
If you have to ask, maybe you can't emotionally afford one.
That's just good financial analysis.
Even good criticism has to be amped up.
Is it Tim Cook or Wall Street?
Using completely unfounded test criteria, we can easily see the iPhone 7 is a failure.
The Apple car is as doomed as everything else Apple has coming.
But don't let that stand between you and a good rant.
People love their iPhones so naturally Apple is in big trouble.
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