A new technique reveals the shocking truth: Tim Cook is not Steve Jobs!
And now, the mystery of the iPad mini's appeal explained!
Apple's doomed yet again (still?), but things are always coming up roses for Microsoft in the minds of pundits. Even when they're not.
Another survey, another set of spurious conclusions. The Macalope takes on the claim that Apple and Google are no longer beloved by Americans.
You can't sell anything based on feelings! As long as you throw out all of human history.
Saturday is argument recycling day for these pundits.
Apple's most recent ad has some deciding to ditch technology altogether. You know, like ads will do.
It's easy to say what's wrong with Apple when you don't have to say things that aren't just in your head.
Technology is a great place to let your imagination run wild! Apparently.
It's the summer blockbuster all the pundits are talking about!
You dopes just don't understand Mike Elgan's beautiful mind!
When the evidence presents itself, the Macalope is sure you'll find that blazzaragglemoogle.
What's the point of even finishing iOS 7?!
A device that Apple isn't even shipping yet has already disappointed.
There are two different kinds of hot messes. Let's review.