The MacalopeMacworld

In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.

Macalope

Breaking up is dumb to do: Apple needs its retail operations

Apple should not shed one of the keys to its customer service.

Macalope

Absolute zero: The coldest of takes on Apple

Ankle-deep takes delivered ice cold to your doorstep.

Macalope

Prolonging the magic: ‘Error 53’ story becomes the story

It's easy to miss the most important part when you try very hard to.

Macalope

Tempest in a teapot: The iPhone 5se pre-fail

Sometimes a small phone is just a small phone.

Macalope

Fury road: ‘Error 53’ is more a feature than a bug

Bricking your phone as a service.

Macalope

The disruption hammer: Apple still drives the smartphone market

It's less its phones and more market dynamics Apple's up against.

Macalope

Professor, teach thyself: Misunderstanding Apple’s business

Sometimes a professor needs to go back to school.

Macalope

Taking the cake: Always declare a winner when it best suits you

Apple's forecast for next quarter is less than stellar? Time to declare game over.

Macalope

Raising the Apple Car: Who should do it?

Who knows better, Apple or Detroit?

Macalope

A case of the Suppostahs: What’s the Apple Watch supposed to be?

If you have to ask, maybe you can't emotionally afford one.

Macalope

Measure twice: Then pick whichever measure makes Apple look worse

That's just good financial analysis.

Macalope

Overdoing it: All Apple criticism has to be over-the-top

Even good criticism has to be amped up.

Macalope

The Eeyore testing principle: It’ll never work

Using completely unfounded test criteria, we can easily see the iPhone 7 is a failure.

Macalope

Unmoving violation: Apple car puns run amok

The Apple car is as doomed as everything else Apple has coming.