Sure, Apple's usually better than average, but context is still important.
The bets placed on Wall Street don't necessarily reflect reality.
The cult of Apple doom can never fail, it can only be failed. By reality.
Apple's new iPhone battery case might not be perfect but it still has some appeal.
A Siri-ous win over Apple for sure.
Despite the conventional wisdom, Apple Maps turned out OK.
When you look at every kind of Windows device and only one kind of Apple device, Microsoft becomes the clear winner.
Not everyone using it doesn't make it a failure.
Apple has reportedly cut iPhone orders and all is lost.
Repeating dire claims about the iPad Pro does not make them true.
It's OK to use your smartphone this holiday season.
It's been out for two weeks and it hasn't changed everything!
So many Apple Watch killers, so little Apple Watch death.
Apple's philosophy is different than Microsoft's and that's OK.
Sometimes things aren't worth deconstructing.