Let's face it, it's fun. And there are so many opportunities.
Apple should totally copy it.
Particularly when said 'truth' is about how Steve Jobs would disapprove of Tim Cook. You've always had a touchy gag reflex.
Who is? Apple or those who write about Apple?
It sure is easier making the case for Apple doom when you only look at one side's advantages.
Who would you turn to for analysis on how Amazon's Fire Phone affects Apple? Just guess.
Pundits, that is.
Apple products are destroying our kids! Just like rock-n-roll did!
Apple can't win a rigged coin toss.
Why even hold a developer conference if you're not announcing consumer products?
Apple forgot to build things for free for Windows users?!
Let's measure Apple subjectively! Come on, it'll be fun and uninformative!
Time to put on your tinfoil hats and get crazy, people.
The Beats deal is a disaster!
Pundits don't get the WWDC keynote announcements! Surprise!