Don't-Miss SXSW Stories
The film isn’t about letting us in on Jobs’s secrets. It’s about perspective.
McDonald's, Windex, and Dove have nothing to do with tech startups, but that didn't stop them from showing up at South by Southwest Interactive this year in hopes that the tech festival's patina of cool would rub off on them.
At a SXSW session, Biz Stone explains why Jelly failed and how its demise made room for his next app, Super.