A broken record: Marketshare predictions continue to be dumb

Look out, Apple! IDC says you're headed for a fall! And they would know because they've been making up future market share numbers for years.

MarketWatch's Jennifer Booton explains "Why Apple’s iOS will be less dominant in 5 years." (Tip o' the antlers to @JonyIveParody.)

Answer: Because someone made a spreadsheet that says so. These numbers don't lie. They're wrong all the time, but they don't lie. There's a difference.

Read more »


Leading indicators: Ads must mean a product is tanking

Apple has decided not to report Apple Watch sales figures, but if you're clever, you can find any number of reasons to say that they must be lackluster.

Writing for 24/7 Wall Street, Douglas A. McIntyre wonders aloud, "Why Does Apple Bother to Advertise Its Watch?" (tip o' the antlers to Dan Frakes and Ken Segall who handily performs his own takedown.)

Oh, it's probably not selling well. Seems obvious, right? Must be because it's not selling well. No one's buying them. Why else would they advertise? No reason. Literally none.

Read more »


Of babies and bath water: Apple Car DOA

Don't get your imaginary hopes up for an imaginary Apple car, because its success is virtually unimaginable because of the imagined failure of another imaginary Apple device. Yes, it's just another walk in the park of Apple rumors, featuring a trip over the tied shoelaces of imagination and a fall into the koi pond of absurdity.

Writing for the Boy Genius Report, Yoni Heisler is here to tell us "What Apple’s failed HDTV plans tell us about an Apple Car." (Tip o' the antlers to @JonyIveParody.)

Oh, sure, that whaaaaaat?

Read more »


Not guilty: Xiaomi's not a very good Apple killer

The Macalope would suggest that Apple must be a cat what with the number of times it's been purported to have been killed, but a cat only has nine lives so Apple would have to be, what? A dozen cats? A dozen smiling, unconcerned cats, defiantly licking their crotches, because they can?

"China's would-be Apple killer is starting U.S. sales" (tip o' the antlers to @mylestaylor)

That's the headline on this piece. The page title is simply "Apple killer Xiaomi is starting U.S. sales" because Apple is dead, you see, having been killed by Xiaomi. This according to Fortune which fancies itself a business magazine.

Read more »


Stainless steal: The Apple Watch is not 'easy to steal'

Hey, what time is it? 7:00 a.m.? 12:30 p.m.? No! See, it turns out the Apple Watch doesn’t have some security features that the iPhone does so what time is it? Why, it’s exaggeration time!

”It’s too easy to steal an Apple Watch” (indirect link, and tip o’ the antlers to Chris)

Is it? Is that the real problem here? Are Apple Watches literally falling off the wrists of their owners and into the pockets of thieves? No, of course not. That would be silly. In fact, it is not really all that easy to steal an Apple Watch. It’s certainly less easy to steal one than an iPhone, inasmuch as an Apple Watch is literally strapped to your body and an iPhone is generally not.

Read more »


Bad decisions: Don't buy a Watch if you don't want one

With the release of the Apple Watch, some kind of telepathic signal went out to tech news sites everywhere saying “Time to drum up a reviewer who hates the very idea of smartwatches.” And, lo, it was made so.

Writing for Engadget, Mat Smith says ”I regret buying an Apple Watch (and I knew I would).” (Tip o’ the antlers to Elevated Equines.)

Gosh, with an open mind like that it’s hard to imagine how this didn’t work out.

Read more »