Text is incredibly powerful—whether you’re making a business card or a garage-sale sign, you’re sending a message. The look of that message influences the way the receiver reacts: If the message is visually pleasing, the reaction is generally positive, but if the text is hard to read, that feeling of difficulty transfers back to you, the messenger. Here we’ll cover the basics of everyday typography, font pairings that are pleasing to the eye, practical formatting tips that work with a variety of software, and common mistakes to avoid.

Basics of typography

Before diving into formatting, let’s get a grasp on the lingo. Point size refers to the actual size of the text. The base line is the imaginary line on which text sits. The x-height is the size of the main character body, excluding any ascenders (bits of the character that extend above the x-height, such as in f or h) or descenders (bits that extend below the baseline, such as in g or y).

Font family refers to the character design, whereas font style refers to variations of that same design, such as regular, light, bold, italic, and so on.

Fonts also come in different categories such as serif, which has lines extending from the main stroke of each character that resemble tiny feet (think Times or Hoefler); sans serif fonts don’t have feet (think Arial or Helvetica). Other categories include slab serif (same as serif but thicker in weight), decorative and display fonts (characters with ornate shapes or those that are really thick), and scripts (those that look like cursive handwriting).

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Reader Will Simpson has a comics-related question. He writes:

I’m a wannabe artist, and I have a few of my own “comics” saved as JPEG files. I’d really like to view them in a comics-reader app on my iPad, but I don’t know how to format them. Do you know?

I do. Comics apps such as Comic Zeal are compatible with a couple of DRM-free comic book file formats, namely .cbr and .cbz. Those are both compressed formats, related to RAR and ZIP files, respectively.

Converting your JPEG files to a comics-compatible format is a cinch. First, confirm that you’ve numbered your images in the correct page order, naming them My Comic-001-001.jpg, My Comic-001-002.jpg, My Comic-001-003.jpg, for example (where the first set of digits is the issue number and the second set is the page number). Without the page numbers in the filenames, the pages might not display in the proper sequence.

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The holiday season is upon us, and for many folks it’s become tradition to include a family newsletter with their greeting cards. It’s a great way to share photos, family milestones, and yearly retrospectives with your loved ones.

Happily, putting together a holiday newsletter is a snap using the apps included with your Mac. You can use both Pages and iPhoto to create simple, elegant newsletters to include with your mailings. (Both are also available on the Mac App Store for $20 and $15 respectively.)

Pages

Although Pages hasn’t received a major update in a few years, it’s an excellent, easy-to-use page-layout program that is loaded with great built-in templates.

Step 1: Choose a template Choose File -> New From Template Chooser; then, when the Template Chooser appears, look to the left column and click Newsletters. You’re then presented with a number of great templates which will serve as a starting point for your own newsletter. I’ll select the first template, called Informal Newsletter, for this example. It’s a family-oriented design that’s easy to customize.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

While it’s possible to live with just one type of music file—AAC or MP3, for example—there are a number of different file formats used for music that you’re likely to encounter these days. Lossless formats—such as Apple Lossless and FLAC—and high-resolution files can be a challenge for iTunes users. Here are some questions that we’ve received about converting between different file formats.

Q: I often purchase high resolution files (88.2 kHz/24 bit, say), and while I can play these files through iTunes and my home stereo system without a problem, I cannot sync them to my iPod or iPhone because these portable devices do not recognize them. How can I create a separate standard resolution (44.1 kHz/16 bit) copy of these files for use in my portable devices within the same iTunes library?

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

In this installment, I answer a number of questions on various topics: Podcasts, smart playlists, streaming audio, and what happens to your iTunes Store content when you’re gone.

Q: I would like to sync my entire iTunes Library to iTunes Match, but this doesn’t seem to be possible at this time. Unless I am mistaken, iTunes Match only syncs music, not podcasts, videos or iTunes U content. Is this true?

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The default YouTube app that comes with iOS was great back in 2007, but it hasn’t seen a significant update in years and is lacking many features compared to the newer mobile YouTube website (m.youtube.com) that Google launched two years ago.

Reader seanm5 points out that you can stop iOS from launching the native YouTube app when you click on a YouTube link, and force it to use the superior YouTube mobile website instead. To do this, simply disable YouTube under Settings > General > Restrictions.

Once you’ve done that, all YouTube links you click on in an iOS browser will open YouTube’s mobile website; the native YouTube app will also be hidden. If you decide you want to revert these changes and go back to using the YouTube app for those links, go to the Restrictions settings and toggle YouTube back on.

Reader lucaslivingston has a WordPress blog, and wanted to make sure to back it up regularly. But while there are plenty of WordPress plugins that claim to do backups, he frankly found them daunting. Instead, he decided to create his own simple Mac-native solution using AppleScript, and then set up a daily iCal event to run that script at 4:00 every morning.

The script he came up with:

1. Simulates a double-click on the alias to the Web server where his WordPress blog lives, mounting it as a WebDAV volume (just like iDisk);
2. Runs the handy Unix backup command rsync to copy the remote contents locally; and
3. Unmounts the web server.

Here's the script. Open AppleScript Editor and paste the following into a new window, then save it as an Application:

set filepath to "Macintosh HD:Users:USERNAME:Library:Favorites:www.example.com"

tell application "Finder" to open filepath

delay 30

do shell script "rsync -av /Volumes/www.example.com/blog/ '/Volumes/Backup/wordpress-backup'"

tell application "Finder" to eject "www.example.com"

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

Among the many questions we’ve received about iTunes, a large number of them are about the iTunes Store. There are questions about iTunes Store accounts, Apple IDs, and using content from more than one account. Here’s a serving of questions and answers about working with the iTunes Store.

Q: My wife and I both have iPads, and both have separate iTunes accounts. It seems that there should be some way for one of us to download a book from the iBookstore to our iPad and then give the other access to that same book without having to pay twice. Is there?

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A colleague who shall go unnamed is in the process or moving and has unearthed what he believes to be tainted treasure. He writes:

I have a really old iBook that’s still running 10.2.8 and iTunes 4. I am trying to deauthorize this computer, but when I try, it says that it can’t connect to the iTunes Store. (Got it plugged into Ethernet, so Internet connectivity isn’t the issue.) Please tell me I don’t have to upgrade iTunes just to turn off this account on this computer.

You don’t have to upgrade iTunes just to turn off this account on this computer.

You’re welcome.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

Most of the Ask the iTunes Guy columns so far have covered music, and especially the confusing (and somewhat half-baked) iTunes Match. But iTunes handles more than just music: it manages ebooks, audiobooks, apps, and various types of videos. It’s time to dedicate a column to some of the many questions we’ve received about videos: movies, TV shows, and music videos.

Q: When I look at some TV series in the iTunes Store, I see that some shows say “HD: Includes 720p, 1080p.” How do I choose which version to download?

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

While you can play music in iTunes, or on an iOS device, by choosing an artist or album—or even totally at random—playlists are what let you customize your library and your listening experience. We’ve gotten lots of questions about smart playlists, and here are some of the most interesting ones (plus a common question about displaying playlists in iTunes).

Q: How can I make a random smart playlist that limits the number of tracks by a specific artist?

Start by making a new smart playlist. Choose File -> New Smart Playlist, or press and hold the Option key and click the gear icon (the plus icon turns into that when you press Option) at the bottom-left of the iTunes window.

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Vacation and travel videos are a fun way to share a quick take with friends and family—even while you’re still on the road. With iMovie for iOS on your iPad, you can quickly and easily cut your casual videos, spruce them up with themes, mix video with still photos, and add effects, music, and cool-looking titles. Here are a few simple steps that will get you from raw shoot to polished vacation video in short order.

Organizational detail

As with most vacations, you and your companions are probably shooting photos and videos with a variety of different devices—iPhone, point-and-shoot camera, DSLR, or an iPad. There are several ways to organize this media on your iPad before getting down to your editing task. Having iCloud activated on your iOS devices is convenient because it will allow photos to appear immediately in your Photo Stream. If you brought your laptop along, you can sync your videos via iTunes.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

This installment is a bit of a grab bag. I look at a number of questions that have come up frequently dealing with metadata, sorting, and sharing.

Q: I ripped many CDs into iTunes and changed the genre to categorize my music in different ways. I now would like to be able to select a given album in iTunes and somehow reset the genre to the default information from Gracenote. Is there an easy to do this?

You can manually change the genre of any album. Select all the tracks, press Command-I, then type a new genre in the Genre field at the bottom of the window.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

There’s a joke making the rounds and it goes like this: I named my iPod “Titanic” so when I sync it, iTunes tells me “The Titanic is syncing.” While it actually says “Syncing ‘Titanic’,” this joke hints at the fact that syncing your library to an iOS device isn’t always simple (even if it doesn’t rise to the level of disastrous). In today’s column, I look at some common questions about syncing all or part of an iTunes library to iOS devices.

Q: I don’t like having to micro-manage the storage on my iPad and iPhone to ensure that they are not filled up with music so I have enough room for apps and their storage. Is there some way to designate an amount of storage that is used for music?

There’s no specific setting for this, but there is one way you can accomplish it. You can create a smart playlist that contains a specific amount of music. You could include any number of conditions—choosing from specific genres, artists or even other playlists—but below the conditions, choose to limit its size to a certain number.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

We’ve gotten more questions about iTunes Match than any other aspect of iTunes. This new service is not as polished as it could be, and users are perplexed by some of what they’re seeing. This installment of Ask the iTunes Guy looks at some of the issues plaguing iTunes Match.

Q: I’ve uploaded my iTunes library to the cloud via iTunes Match. Everything seems to come across on iOS devices except lyrics. Does iTunes Match not handle lyrics?

iTunes Match does retain lyrics you’ve added to your music (to add lyrics, select a track, press Command-I, then click the Lyrics tab and paste the lyrics in). When you download a track from the cloud to iTunes, the lyrics are there. One exception: in my tests, lyrics added to purchased tracks are lost when re-downloaded.

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If you’re a MobileMe user, you’ve no doubt been put on notice that your files, folders, and MobileMe account data is about to disappear into the ether.

Dropbox’s ability to let you easily share files on the Internet makes it possible for you to host Web pages as well. While this isn’t necessarily the most elegant solution, it will work until you find a more permanent Web design tool and Web host.

If you used iWeb to create your Website, don't just drag and drop your files from your iDisk to your Desktop. Instead, an iWeb feature that allows you to publish your site to a local folder. Here's the sequence.

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With the demise of MobileMe, many Mac users are looking for new homes for their websites, particularly those created in iWeb. Deciding among the thousands of hosting companies can be bewildering. Don’t panic. Here are a few tips to help you choose a new provider and move your sites to their new home.

What to look for

The type of hosting service most likely to appeal to MobileMe refugees is shared hosting, in which numerous sites and domains share the resources of each physical computer connected to the Internet. It’s inexpensive, and except for high-traffic or mission-critical sites, it’s a good all-around choice for most consumers.

First, the good news: Finding a “Mac-compatible Web host” is like finding a “food-compatible restaurant.” Regardless of the server’s operating system, they all work pretty much the same way. If you’re a fairly technical user and can usually figure things out on your own, you can pick a provider regardless of how much the company seems to like Macs.

However, if you’re a less-sophisticated Mac user, you may feel most comfortable picking a company that understands your specific needs and makes you feel at home. A Web search on “Mac friendly Web hosting” turns up enough matches to make your head spin, but the definition of “Mac-friendly” seems to run the gamut from “We run all our Web servers on Macs” to “One of our techs once touched a Mac.”

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It’s sad. But it’s a fact. With the demise of Apple’s MobileMe online service, it’s time to think not only of moving to a different Web host, but eventually of replacing Apple’s iWeb website builder. All indications point to iWeb’s future demise as the Mac OS advances and iWeb is neither supported or upgraded.

During this transition period, remember that switching design tools is not urgent. You don’t have to make a radical design change right away. All you have to do at MobileMe’s passing is save your website to a folder and move it to another web host. For now.

However, even if you host your site without MobileMe, someday you’ll have to leave iWeb behind. Now is the time—if you have not already done so—to check out other options. There are many Mac website building tools for you to choose from, both as Mac software and as online services. Eventually, you will have to choose one.

The tool you pick will answer the question of whether you’re in love with and married to your current site design...or whether you’re willing to shake things up a bit. We suggest shaking things up because Websites should not, by their nature, be stagnant. Just like all good publications, websites should be redesigned every so often to leverage new technologies and to enhance visual and contextual interest.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

There are many tips and tricks that can make working with iTunes a bit faster or easier, and we’ve gotten a number of questions about such techniques. In this installment, I answer questions about some of the little things in iTunes, tips and tricks that every iTunes user should know.

Q: What is the checkbox to the left of each song for? Why isn’t there any “check/uncheck all” command?

Those checkboxes tell iTunes to use checked tracks in certain situations. For example:

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[Editor’s note: The MPAA and most media companies argue that you can’t legally copy or convert commercial DVDs for any reason. We (and others) think that, if you own a DVD, you should be able to override its copy protection to make a backup copy or to convert its content for viewing on other devices. Currently, the law isn’t entirely clear one way or the other. So our advice is: If you don’t own it, don’t do it. If you do own it, think before you rip.]

HandBrake is a great app for ripping your DVD collection as well as converting other files on your hard drive to, say, iOS-friendly formats. And to make things easier for most users, the software offers a number of built-in presets, including a bunch for Apple devices.

However, when new devices come out, it can take quite a while for new presets to appear that take advantage of the capabilities of said devices. The third-generation iPad and third-generation Apple TV, for example, now support 1080p video playback, but HandBrake’s iPad and Apple TV presets are targeted to older models, and therefore won’t produce the best quality video for your new devices.

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Reader Andrew Lane is interested in the technique I used to capture video from my iPad’s screen. He writes:

I just watched your video about configuring the kid-friendly iPad and noticed a couple of things. First, that you were able to capture movements on the iPad. Second, that the menu bar was blue. How did you do that and does the second have anything to do with the first?

You win this week’s Most Observant Reader award. Congratulations!

It’s true, I did capture motion from the iPad’s screen, which is something that’s been difficult to do in the past. And yes, that blue bar is the very broad hint about how it’s done.

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Custom greeting cards are great way to show friends and family that you care (and that you’re creative). They’re also a snap to put together with Pages '09. With spring birthdays, not to mention Mother's Day, Father's Day, and graduations on the horizon, here’s how you can create an original photo greeting card for an inkjet printer in less than 20 minutes.

Step 1: Prepare your file

Open Pages and choose File -> New from Template Chooser. You’ll see that the app includes templates for cards and invitations, but because they’re so generic and rigid, it’s best to start from scratch. Instead, click Page Layout -> Blank and then double-click the blank landscape canvas option to create a new file. (The card itself will be portrait style, with the page folded down the middle.)

Now follow these instructions to prepare your page for a card layout.

Adjust the page size for borderless printing. Choose View -> Show Layout. You’re likely to see a grey perimeter around the page, which means that the document is not currently configured for borderless printing. If your printer offers a borderless printing option (many older printers do not), here's how to configure it. Choose File -> Page Setup, click the Paper Size pop-up menu and choose US Letter Borderless. (The text for the edge-to-edge paper size is dependent on the printer driver, and can vary across manufacturers.) Click OK to continue, and the grey perimeter will disappear.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

The idea of file compression—and what file types iTunes works with—can be confusing. In this installment, I answer your questions about lossless audio compression and file formats.

Sorry to be such a dummy, but could you define ‘lossless’ for me?

Lossless file compression is a technique that reduces the space of a file without changing any of its contents. For example, if you have a Word file with the text of Henry David Thoreau’s Walden, this file takes up 582KB. If you compress it using OS X’s Zip compression feature, the resulting file is 233KB. But when you expand this archive later, you’ll end up with every single character from the original file—no data is lost.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

Tagging files in your iTunes library—entering the correct information regarding artists, albums, song names, genres and more—helps you find the music you want to listen to, and create smart playlists. And album art gives you a visual reminder of what you listen to. In this installment, I’ll address questions about tagging basics, removing artwork, adding large descriptions in tags, and more.

I know it’s pretty basic to a lot of iTunes users, but I don’t totally understand the concept of tagging. Can you enlighten me?

Tags are what makes each track or video different from others, at least when you view your iTunes library on your computer or iPhone, say. There’s no voodoo involved; tags include such things as the name of a song, an artist, or an album; track number; and genre. There are a number of other tags that tell iTunes to do certain things, such as skip files when playing in shuffle mode, for example.

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In a welcome move, Apple’s iOS 5.1 update included, among other features, the return of Genius Mixes and Genius Playlist for subscribers to iTunes Match. At least, in theory. Initially, we—and many others, if Apple’s support discussions are any indication—found that the Genius features either didn’t work or didn’t even appear on our iOS devices after installing the 5.1 upgrade.

Genius, which builds a playlist full of songs that you are likely in the mood to hear based on the initial song you select, and Genius Mixes, which algorithmically assemble mixes of your music based on Apple-identified commonalities, would at first glance seem to be perfect companions to Apple’s $25-per-year service for storing your music in iCloud. But, when iTunes Match first launched, customers discovered that enabling it on their iOS devices caused the two Genius options to vanish.

Then along came iOS 5.1, whose release notes stated (in part) that the update included “Genius Mixes and Genius playlists for iTunes Match subscribers.” iTunes Match subscribers the world over—or at least the two of us—rushed to install the update for that feature alone. But, that update didn’t immediately deliver on its promise. For one thing, Genius Mixes, which used to occupy a space on the toolbar in the iPhone’s Music app, were nowhere to be found.

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

Playlists let you organize music in many ways. Rather than listening to an album, you can choose your favorite tracks by one artist, or set up a mix of dozens of artists, all with a few clicks. In this installment, I’ll address questions about gaps between songs, copying playlists on a USB stick, combining multiple playlists into one, and more.

I use several playlists as background for meditation and find the short break between songs to be distracting. How can I have songs play sequentially without a break between them?

The tiny gap between tracks in iTunes can be really frustrating. If all the tracks are part of the same album, you can use the Gapless Album option (select the tracks, choose Get Info, click the Options tag, and select Gapless Album).

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Along with Apple’s iPad announcement on Wednesday, the company released updates for pretty much every major iOS app in its wheelhouse. Now, this isn’t all that surprising, given that most of Apple’s apps needed a graphics update to take advantage of the iPad’s Retina display. But hidden amongst the tweaks and pixel perfections, some apps also received new features—including iMovie.

In a world…

iMovie may not have the flashiest updates of the bunch, but it does gain a neat new feature from iMovie ’11 on the Mac: movie trailers. Now, when creating a new project, you can choose to instead create a trailer with one of nine different templates: Retro, Romance, Scary, Superhero, Swashbuckler, Narrative, Fairy Tale, Expedition, or Bollywood. You can swipe through and preview these for a better idea of what the trailer formats are like—be prepared for child spies and adventuring backpackers.

Each template prescribes a running time and a number of actors needed to properly fill out the story, though creative types can surely work around this. (I hear sock puppets and green tennis balls make great stand-ins.)

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

In this installment, the iTunes Guy answers questions about moving your iTunes library, opening multiple iTunes windows simultaneously, finding tracks in playlists, and more.

Move your iTunes library

The hard drive on my MacBook Pro is quickly filling up, and I need to move my iTunes library to an external drive. However, I want to maintain my music library on my hard drive and only move movies, TV shows and other items to an external portable drive. Is there any way of doing this?

It is possible. Start by going to the iTunes folder in the Music folder within your home folder (that’s the one with the house icon, and your user name). The iTunes Media (or iTunes Music, if you’ve been using iTunes for a long time) folder contains the many sub-folders which, in turn, contain movies, TV shows, and more. Choose which of these folders you want to put on your external drive, then copy them to that drive. (Make sure you have a backup of these files first, just in case.)

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Animated GIFs have been around for almost two decades, allowing users to create and share simple animations online. The file format has persevered despite its shortcomings (e.g., no sound), and in fact, it’s recently seen a resurgence in popularity. People have taken to converting short, often comical video clips into animated GIFs, which they then post to blogs and social networking sites.

There are a number of ways to create video GIFs using your Mac, including uploading a video clip to Gifninja.com or manually assembling an animation using Adobe Photoshop. However, the most efficient way to create a video GIF is with Patrick Roger’s GIFBrewery ($3, Mac App Store), which I'll use to demo the concept. Apps such as Total Video2Gif ($5, Mac App Store) can tackle the job as well, but with less finesse than GIFBrewery.

Step 1: Pick a video clip

Finding a video file to convert should be straightforward. You can choose an existing video file on your hard disk, or make a video yourself with your iPhone, iPad, or digital camera. Once you’ve chosen your video file, you’ll need to sift through it and find a short segment of video to convert to GIF. (There is no need to trim your video; in this step, you simply want to identify the clip that will be converted.)

A few recommendations:

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[Ask the iTunes Guy is a regular column in which we answer your questions on everything iTunes related. If there’s something you’d like to know, send an email to the iTunes Guy for consideration.]

Apple’s $25-a-year iTunes Match service can match the tracks in your iTunes library with those in Apple’s 20-million-song catalog, and lets you upload the ones it can’t match (up to 25,000 non-purchased tracks)—and then access those songs via iTunes or your iOS devices whenever you want. And for the tracks it does match, you can download Apple’s copies to replace your own poorly ripped MP3 files from a decade ago. Sounds simple enough, but we’ve received dozens of questions regarding iTunes Match. Here are answers to a few of them.

Too many tracks

I have more than 25,000 songs that have accumulated over the years from the iTunes store, CD rips, and other sources. How can I prevent some songs from being matched to allow others to sync without removing the excess songs from my library. Many artists are in the form of discographies and I don’t need all of them to sync.

Unfortunately, I’m in the same boat as you (something I lamented in an earlier article). Apple offers no way to exclude certain tracks—if your library tips the scales, you won’t even be able to sign up for iTunes Match.

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