Prismatic: Always Interesting

Effortlessly discover stories based on your interests. As soon as you sign up with Facebook, Twitter or G+, we start learning about you and connecting you with the most interesting stories. Prismatic is a smart personal newsfeed with simple layouts that creates a delightful reading experience. With Prismatic, you get: ✮ Personal Newsfeed: We use every available signal to understand your interests and craft the most personalized experience possible. We balance among all your interests, so you see a smart mix of what you like along with new stuff that you wouldn’t find otherwise. ✮ Unlimited Exploration: Prismatic is designed to help you branch out from what you’re already seeing. Discover new niche interests by tapping on interest links, or by exploring from the main menu. ✮ Effortless Sharing: It’s easy to share stories and interests with your friends, or find things to do in your local newsfeed. Here is what others have said: “And it works... it surfaces the most interesting and relevant news in the area, and helps narrow it down by people I’ve been following.” - Nick Bilton, NY Times “The product is well-designed, has a clean look and feel, and artfully masks the difficult technical and research that reside under the hood.” - Semil Shah, TechCrunch "The world should await @prismatic launch. It is an astonishingly useful product in our information overloaded world.." - Om Malik (@om) “In just a week, @Prismatic has surfaced better content that every other social media site I use combined. #Impressed” - @pims