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"5 Must-Have iPhone Apps for Wine Lovers....This app knows wine." - Mashable “Offers more context around suggestions.” - Bob Tedeschi, New York Times "Its great to have this subject tackled in such a thoughtful and innovative way... AND by a chef who truly knows flavours and how they interact." - Christopher Waters, Vines Magazine CHANGING HOW YOU PAIR WINE Pair It! is a FRESH new way to match food with wine, and vice versa. Simply search Pair It! by wine, food, or ingredient for expert pairing suggestions you'll find nowhere else. Can't decide what to have? Shake or "Swirl" your iPhone for a different pairing every time. Pair It! has over 20,000 unique and easy-to-follow pairing suggestions, recipes, and tips. The app was created by renowned wine pairing expert, chef and educator Bruce Riezenman from the Sonoma County Wine Country. FEATURES + Expert and experienced pairing advice, suggestions and tricks of the trade + Wine library with 180+ varietals from around the world + Food library with 1000+ dishes, for every course in a meal + Hand selected wine pairings for each dish + Recipes for your favorite pairings + Regular updates of new wines, dishes, and pairing suggestions + Featured pairing picks + “QuickPair” recommendations for matching basic food dishes and ingredients HOW WE'RE DIFFERENT + A comprehensive meal and wine planner + Searchable food and wine database + Ability to add personalized notes for every wine, dish and pairing + Save your favorite pairings + “Swirl” (or shake) device to select a random meal or wine pairing suggestion + Easy to use iPhone interface + Data stored locally on your device – free of internet connections + Detailed wine descriptions, pairing tips, country of origin and flavor bridges · Pronunciations for every wine varietal HOW IT WORKS Each pairing is individually selected based on the following criteria: + Relative weights: Ensuring that neither the food nor the wine overpowers the other. + Flavor bridges: Choosing flavors in your food that complement or mirror those present in the wine. + Elements of Taste: Matching the food and its accompaniments with the wines that will best enhance their tastes. EAT WELL!