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With Stickers commercial, Apple wants us to connect with our devices

A new commercial from Cupertino shows MacBook Airs like you've never seen them--at least in an Apple commercial. Contributor Marco Tabini thinks it carries a deeper message.

Do the math: Figuring out what Apple's really worth

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The formula is pretty simple: Number of Mac users plus number of iOS users times how much money Apple makes on each one, plus what it's making from all those iTunes accounts, equals a pretty healthy company.

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13 things OS X Yosemite beta testers need to know

Apple last allowed public testing of a pre-release OS 14 years ago, but now it's letting OS X 10.10 out for an early spin.

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iPhone 6: What we know, what we don't know, what we'd like to see

Apple hasn't officially announced the next version of the iPhone, but that hasn't stopped the rumor mill from going crazy over it. Here are the facts, the rumors, and some reasoned guesses about what it'll be like.

Hot Deals Thursday: 30% off iPad 4, 30% off an HP Laptop, Lowest Price Ever on Inspiron PC, and more

Don't miss out on LogicBuy's hottest deals, including a discounted 64GB iPad 4, a Samsung 32" LED HDTV, and a bargain on Microsoft Windows 8.

on pcworld.com

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Blackberry filling

Chris Breen and Serenity Caldwell discuss the news of the week including iOS and iBM, real work on an iPad, too easy in-app purchases, and unlimited lit.

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With Yosemite public beta, Apple's more open than ever

As we await the opening of OS X Yosemite's public beta program, Dan Moren thinks back to the last time Apple publicly offered a major version of the Mac OS.

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This is Tim: Apple's CEO on iPad sales, China, Beats, IBM, and more

Apple CEO Tim Cook discussed the company's Q3 numbers and much, much more in his remarks to analysts Tuesday. Here's what he had to say.

Five takeaways from the Apple earnings call

Apple's doing great in China, not so well in tablets, and R&D spending is increasing

Turn your Mac into the ultimate Blu-ray player

(Sponsored) A simple software solution to let you use your Mac to play Blu-ray discs.