Don't-Miss Stories

applescreens primary

Why sapphire iPhone screens could be Apple's next big thing

Rumors have it that the next iPhone will be equipped with a sapphire screen. That's a far cry from the original iPod, in which plastic reigned supreme.

cloudkit primary

Why you should care about CloudKit

Coming with iOS and Yosemite, CloudKit will make massive-scale data synchronization easy and inexpensive, opening the door for a whole new class of apps.

mg 8830

With Stickers commercial, Apple wants us to connect with our devices

A new commercial from Cupertino shows MacBook Airs like you've never seen them--at least in an Apple commercial. Contributor Marco Tabini thinks it carries a deeper message.

Do the math: Figuring out what Apple's really worth

asymco.com

The formula is pretty simple: Number of Mac users plus number of iOS users times how much money Apple makes on each one, plus what it's making from all those iTunes accounts, equals a pretty healthy company.

yosemite ui

13 things OS X Yosemite beta testers need to know

Apple last allowed public testing of a pre-release OS 14 years ago, but now it's letting OS X 10.10 out for an early spin.

blackberry

Blackberry filling

Chris Breen and Serenity Caldwell discuss the news of the week including iOS and iBM, real work on an iPad, too easy in-app purchases, and unlimited lit.

osx yosemite

With Yosemite public beta, Apple's more open than ever

As we await the opening of OS X Yosemite's public beta program, Dan Moren thinks back to the last time Apple publicly offered a major version of the Mac OS.

cook hero20110204

This is Tim: Apple's CEO on iPad sales, China, Beats, IBM, and more

Apple CEO Tim Cook discussed the company's Q3 numbers and much, much more in his remarks to analysts Tuesday. Here's what he had to say.

Tim Cook

Five takeaways from the Apple earnings call

Apple's doing great in China, not so well in tablets, and R&D spending is increasing

applefinancials primary

Profits up, sales soft as Apple reports third-quarter earnings

Even in an era where critics complain the company has lost a step, Appleā€™s profits keep climbing. The company released its fiscal third-quarter earnings report on Tuesday, reporting revenue of $37.4 billion and a net profit of $7.7 billion.