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With Stickers commercial, Apple wants us to connect with our devices

A new commercial from Cupertino shows MacBook Airs like you've never seen them--at least in an Apple commercial. Contributor Marco Tabini thinks it carries a deeper message.

Do the math: Figuring out what Apple's really worth

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The formula is pretty simple: Number of Mac users plus number of iOS users times how much money Apple makes on each one, plus what it's making from all those iTunes accounts, equals a pretty healthy company.

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13 things OS X Yosemite beta testers need to know

Apple last allowed public testing of a pre-release OS 14 years ago, but now it's letting OS X 10.10 out for an early spin.

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Chris Breen and Serenity Caldwell discuss the news of the week including iOS and iBM, real work on an iPad, too easy in-app purchases, and unlimited lit.

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With Yosemite public beta, Apple's more open than ever

As we await the opening of OS X Yosemite's public beta program, Dan Moren thinks back to the last time Apple publicly offered a major version of the Mac OS.

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This is Tim: Apple's CEO on iPad sales, China, Beats, IBM, and more

Apple CEO Tim Cook discussed the company's Q3 numbers and much, much more in his remarks to analysts Tuesday. Here's what he had to say.

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Five takeaways from the Apple earnings call

Apple's doing great in China, not so well in tablets, and R&D spending is increasing

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Profits up, sales soft as Apple reports third-quarter earnings

Even in an era where critics complain the company has lost a step, Appleā€™s profits keep climbing. The company released its fiscal third-quarter earnings report on Tuesday, reporting revenue of $37.4 billion and a net profit of $7.7 billion.

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Apple gets patent for 3-year-old smartwatch design labeled 'iTime'

The patent is for a wrist-worn gadget that has a touchscreen and can communicate with a smartphone

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Live analysis: Apple Q3 FY14 financial results

Macworld's live coverage of Apple's financial results for the third quarter. How many iPads, iPhones, and Macs did the company sell? How healthy were its profits? We'll have all the details.