Don't-Miss Stories

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Apple launches Back to School promo, offers gift cards with purchase

As in past years, Apple is offering a gift card to the Apple Store alongside the qualifying purchase of a Mac, iPad, or iPhone for the upcoming school year.

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The best iPhone lens kit: Put a little DSLR on the front of your iPhone

Looking to outfit your iPhone's camera with an external lens or two? Dave Johnson put five lens kits to the test to figure out which one reigned supreme.

All out of ideas

Who is? Apple or those who write about Apple?

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The Week in iPhone Cases: Worth a thousand words

In this week’s roundup of new iPhone protection, you’ll find a case that pretends to be a camera, and one that’s quite serious about it.

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The Week in iOS Apps: Sports, real and virtual

This week's roundup of new and updated apps includes ways to track the real Wimbledon championships and play the simulated Superbike World Championships. Plus, we have stuff for you non-sporting types out there, too.

One side fits all

It sure is easier making the case for Apple doom when you only look at one side's advantages.

Our go-to guy

Who would you turn to for analysis on how Amazon's Fire Phone affects Apple? Just guess.

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All in one: Owning the experience is key to Apple's customer satisfaction

One of the ways Apple keeps its customers so satisfied, John Moltz argues, is by owning the experience--something no other company has quite managed to pull of.

Paling in comparison

Pundits, that is.

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The Week in iPhone Cases: Goal!

This week’s iPhone-case roundup comes with a bit of leather, some advanced plastics, and everyone’s favorite billionaire superhero. But the real star is a collection of cases that will make you happy no matter which nation turns out to have the best soccer team.