Surely Apple will stumble and fall at some point.
It's OK to criticize iTunes. Just be right.
People love ads! Apple should totally use ads!
Competitors rule, Apple drools. Over and over again.
Turns out someone's losing their jobs, it just isn't anyone at Apple.
Apple's security scheme works. This is a big problem.
Guess what some people still think Apple should do. Hint: they did it once and it was a disaster.
Two things the Macalope's mom always said: Don't watch them make hot dogs and don't go to Business Insider for technical reporting.
Simple explanations for Apple's success aren't always right.
It doesn't look like much of a challenge, really.