Intel executives are monitoring social networks like Facebook and Twitter to gauge consumer reaction to commercials that it ran during Sunday's Super Bowl.
Intel is preparing six-core chips for high-end desktops and servers for release in the first half of this year.
The Apple A4 represents a bold move forward for Apple, as a newfound designer of custom chips.
Apple's A4 chip, used in the iPad tablet, could be used in future iPhones.
Intel reports sharp fourth-quarter earnings on increased spending on server and PC chips.
Intel released its latest laptop and desktop chips on Thursday.
Intel CEO and President Paul Otellini will unveil a device that likely links computers with televisions over a wireless network during his keynote.
In advance of a presentation by Intel CEO Paul Otellini at this week's CES, Intel has released details of its latest Arrandale and Clarkdale processors.
Next year will be challenging for Intel as it fends off accusations of monopolistic behavior while trying to establish a larger presence in the mobile and graphics segments.
The U.S. Federal Trade Commission has filed an antitrust-related lawsuit against Intel, charging the world's largest computer chip maker with stifling competition.