Don't-Miss Stories

Inside the Apple design studio with Jony Ive

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Apple's designer-in-chief talks Steve Jobs, expensive cars, and how Apple Watch came to be.

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Why Tesla is poaching Apple employees

Tesla CEO Elon Musk fancies himself the Steve Jobs of electric cars.

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I was an extra in the Steve Jobs movie

An anonymous face in the crowd scene whispers to Macworld about what it was like.

Never say never again: Putting words in Steve Jobs' mouth continues apace

Jobs' thoughts brought to you by the people who understood him least.

Supremely wrong: Getting the iPhone wrong at its birth

Looking back at some of the worst reaction to the iPhone's announcement eight years ago.

Things we know for sure: The thoughts of Steve Jobs are not in this set

Few people know what Steve Jobs might have thought about things. They certainly aren't your average pundits.

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An iPod, a phone, an Internet communicator: Apple announced iPhone 8 years ago today

Relive the legendary announcement of the first iPhone on its eighth anniversary.

Idea recycling: some discredited ideas never die

Guess what some people still think Apple should do. Hint: they did it once and it was a disaster.

Religious refrain: Please stop comparing Apple to a religion

Simple explanations for Apple's success aren't always right.

Spot off: how'd that advice to get out of Apple's stock go?

You're probably kicking yourself if you listened to these pundits.