Don't-Miss Stories

seth rogen

Seth Rogen will play Steve Wozniak in the next Steve Jobs biopic

But his part might be naturally limited by the reported structure of the Aaron Sorkin-penned script.

christian bale as jobs

Christian Bale to play Steve Jobs because the Steve Jobs bio-pics must never end

But, hey, at least Christian Bale is a very good actor.

Those who forget history: Apple's events haven't always been magic

Apple is damned again as people misremember.

Keeping it real: When Apple derangement ruins an argument

Did Sony innovate more than Apple? Maybe. But that doesn't make Apple a slouch.

The outrage gap: How Apple always gets top billing

If there's no such thing as bad publicity then Apple's got it made.

Vogue sits down with Jonathan Ive, Apple's "under the radar" design chief

vogue.com

Ive recalls meeting Steve Jobs for the first time and gushes over Apple Watch.

Standard reactions

Apple announced some stuff. Let's go to the pundit playbook.

Tim Cook and Jony Ive open up about Steve Jobs and the future of Apple

businessweek.com

Bloomberg BusinessWeek interviews Apple's top execs about new iPhones and the company's culture.

Tim cook charlie rose

This is Tim: Cook talks to Charlie Rose about Apple Watch, Samsung, and the future

Apple CEO Tim Cook doesn't speak publicly often outside of events and the company's quarterly earnings calls, so it was a special treat to watch his interview with Charlie Rose this weekend. Here's edited transcript highlights from his first hour.

Zero percent science by volume

Just making things up is the new science.