An iPad might join you on your next flight to Hawaii, iPhone users consume online video at a prodigious rate, and Steve Jobs is the illustrated man.
We all have them, the Macalope supposes. Some are just more annoying.
Dan Lyons sees what he wants to see.
Apple's smartwach may still be in the rumor phase, but bet you didn't know the company was already making smart cables. And Steve Jobs lives on in the realm of prank calls.
The conventional wisdom has spoken! Apple is on the slide and the only question is "How low can it go?"
The 'Apple is a religion' argument says more about the writer than about Apple.
Are Apple's ads falling behind those of their rivals? One ad man thinks so. Elsewhere, Apple forks over credit to parents bit by inadvertent in-app purchases, and one CEO tells us how he really feels about the company under its new leadership.
It's often as ripe as the low-hanging fruit.
More details on how Facebook, Twitter, and Apple got rolled; Jony Ive on how Apple rolls with product naming; and bet you can't guess which car company's communications guy Apple recently hired.
How many times can the Macalope say "bro" in one column?