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One of the bigger stories at Expo is nVidia's partnership with Apple. The big-deal aspect of the story is the PC graphics giant's entry into the Mac market, a move that challenges longtime Apple chip supplier ATI.

Now that people have had a chance to study the PowerBook G4 Titanium and the iTunes software, the opinions on how Apple's new offerings will affect their sales are beginning to roll in. MacWEEK scribe Andrew Shalat points out that adding improved media capabilitities to the laptop and desktop lines gives people fresh reasons to purchase a personal computer.

More companies demo'd OS X-ready versions of their software products. Macromedia showed OS X versions of products like FreeHand, Fireworks, and Dreamweaver. FileMaker Pro showed an OS X version of their product, as did CD-mastering software maker Roxio with the Toast 5 Titanium, and Web animation software maker BeatWare with its e-Picture Pro and eZ-Motion products.

Not all the software news was OS X-related: Apple quietly released a number of updates to existing software packages, including Mac OS 9.1 and AppleShare Client 3.8.8.

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