IDC: 2002 Q4 results show Apple marketshare gain

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International Data Corp. (IDC) has posted the results of its Worldwide Quarterly PC Tracker for the fourth calendar quarter of 2002. The market research company reports that Apple has held on to its fifth place spot in U.S. PC shipments, with a slight gain in market share.

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According to IDC's numbers, Apple's marketshare for the fourth quarter was 3.0 percent, rising year-over-year from 2.9 percent in 2001. Apple reported shipments of about 385,000 units for the quarter, behind fourth place IBM's 649,000.

IDC also noted that Apple "lost ground sequentially," but added that Apple has set the stage for faster growth this year by reducing inventory and introducing new products, like the new 17- and 12-inch PowerBook G4 models.

"Apple's strongest performance was in retail, where the company has been aggressively courting Windows users," said IDC.

IDC director of Client Computing Roger Kay noted that vendors like Apple tried to offer retail deals and direct distribution arrangements to boost shipment levels. "Well-packaged bundles attracted a fair amount of up-sell, which should offset the negative impact of price cutting to some degree," Kay said.

Apple pulled in 43 percent of its Q1 2003 revenues from the international market. IDC's comments suggest that China may be a good place for Apple and other PC vendors to look for new business: Demand in Europe and Japan was weak in the fourth quarter, but the rest of the Asian PC market showed continued strength and double digit growth, especially China.

This story, "IDC: 2002 Q4 results show Apple marketshare gain" was originally published by PCWorld.

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