WSJ: Apple reveals substance with Safari, Keynote

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Writing for the Wall Street Journal, Lee Gomes said that Apple's latest ace is "substance behind [its] pretty case." Gomes refers to Apple's recent software initiatives, including Safari and Keynote.

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Positioned ostensibly as competitors to Microsoft's own Internet Explorer Web browser and PowerPoint presentation software, Apple's Safari and Keynote are only the start, according to Gomes: He said that Apple is presumably working on new word processing and spreadsheet software to compete with Microsoft's own Word and Excel. "Microsoft Office for the Mac costs users 300 very high-margin dollars that Apple would just as soon keep for itself," said Gomes.

Companies like Intuit, meanwhile, are headed back to the platform with products like QuickBooks, which last made an appearance on the Mac in 1997. And Gomes admitted to feeling "a shiver of Apple envy" watching a recent demonstration of a Macintosh work with tightly integrated applications like iPhoto, iMovie and iTunes -- three of four components of Apple's soon to be released "iLife" suite (the fourth is iDVD, Apple's consumer-oriented DVD authoring software).

Gomes suggested that, with an appeal to consumer-focused and technically-minded computer users alike, Apple should consider releasing Macs in "non-gimmicky generic beige cases," suggesting such a ploy would be "the ultimate 'We're back' statement."

This story, "WSJ: Apple reveals substance with Safari, Keynote" was originally published by PCWorld.

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