Sony launches suite of DVD recordable discs

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Sony Electronics will take the wraps off a new suite of DVD recordable discs, including DVD-RW and DVD-R, as well as DVD+RW and DVD+R media today.

"We think the discs will be of interest to Mac users considering the important position that the Mac is playing in digital video authoring with products such as iDVD and DVD Studio Pro," Tom Evans, vice president of marketing for the media & application solutions division of Sony Electronics' Core Technology Solutions Company, told MacCentral.

With the growing number of digital camcorders, desktop video editing solutions, and DVD recordable drives available today, consumers now can burn their own DVD home movies to share with friends and family and creative professionals can create multimedia-based materials for their business applications, Evans said.

Sony's new DVD-RW and +RW discs can be played back on the majority of DVD-video players and DVD-ROM drives available today. The Los Angeles-based DVD Entertainment Group estimates that more than 22 million DVD players have been sold in the U.S. since the format's launch in 1997. Leading market analyst Gartner Group/Dataquest predicts that the rewritable DVD drive market will exceed 14 million units worldwide by 2005.

"Over the next year there should be quite a bit of activity related to DVD recordable technology for a couple of key reasons," Evans said. "With the installed base of DVD players now at 22 million in the US, this is probably the fastest format acceptance rate in country to date. There's a huge installed base of players so, clearly, there's a need for DVD recordable discs considering the emergence of more and more digital camcorders and the ability to edit video on personal computers at home. The need for ways to effectively exchanging and delivering medium will continue to grow."

With 4.7GB data storage capacity, Sony's single-sided DVD recordable discs hold seven times the capacity of CD-R/RW media. When recording MPEG2 data, the disc provides about 120 minutes of recording time with outstanding picture quality, Evans said.

Rewritable DVD discs employ phase change recording technology, which enables users to rewrite discs more than 1,000 times. DVD write-once recordable discs provide a relatively inexpensive way to store data and prevent accidental erasure, said Evans.

Sony's new DVD-R and DVD-RW, and DVD+RW discs will be available this month for suggested list pricing of US$9.99, $19.99 and $15.99, respectively. The DVD+R discs will be available in the spring.

Expect to see Sony continue to support and expand the DVD recordable arena. In fact, next year Sony, Pioneer, and Philips will be launching home DVD recorders (think digital replacements for VCRs), Evans said. And Panasonic has just launched a recorder based on DVD-RAM.

This story, "Sony launches suite of DVD recordable discs" was originally published by PCWorld.

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