QuickTime popularity soars

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According to Apple, QuickTime is soaring in popularity. In fact, they say that downloads of QuickTime are steadily increasing are on track to top 100 million downloads in its first year of distribution.

"More than 300,000 people download QuickTime 5 to their Macs and PCs every day," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "The incredible quality of QuickTime content delivered by popular movie trailers such as Star Wars Episode II and Lord of the Rings and nonstop news coverage from top organizations like CNN and NPR are driving this record setting download rate."

Besides CNN and NPR, QuickTime is used on sites like ESPN Radio, HBO, The Cartoon Network, Disney and Warner Bros. Companies such as Nokia and General Motors also use QuickTime to showcase their products.

Apple is driving the adoption and promotion of open standards such as MPEG-4, the emerging standard for streaming high-quality audio and video over the Internet, according to information released today by the company. Apple is also a co-founder of the Internet Streaming Media Alliance (ISMA) -- an organization dedicated to the development of products and technologies that adhere to industry standards. QuickTime was chosen by the International Organization for Standards (ISO) as the file format for MPEG-4, and Apple is working with other ISMA members to bring interoperable MPEG-4 products and technologies to market.

QuickTime is available as a standard and pro version for both Mac and Windows.

This story, "QuickTime popularity soars" was originally published by PCWorld.

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