Dell offers $100 iPod trade-in for DJ buyers

In an effort to convert users of Apple's iPod music player to its own Digital Jukebox, or DJ, Dell Inc. on Wednesday announced a US$100 mail-in rebate for DJ buyers who send in their old iPods for "recycling." The rebate nets users a new 15GB Dell DJ for $99.

Dell is one of several companies that's going head to head with Apple by making its own hard drive-based digital music player. Dell's DJ sports a graphical interface and a rechargeable battery that's good for up to 20 hours of play. The Dell DJ can play back MP3 and Windows Media Audio (WMA)-based files, although it cannot play the Advanced Audio Codec (AAC) and FairPlay Digital Rights Management (DRM)-encrypted songs that Apple sells through its popular iTunes Music Store. Also, Dell's DJ is compatible with Windows PCs only, while Apple's iPod works with both Macs and PCs.

This story, "Dell offers $100 iPod trade-in for DJ buyers" was originally published by PCWorld.

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