Macworld ’s 20th Anniversary Mac Quiz

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Ready to see how you fared with our 20th anniversary quiz? The answers to each question are below, highlighted in bold type. Give yourself a point for each correct answer.

1. What was the first product Apple cofounders Steve Wozniak and Steve Job sold together?

  • a. Blue boxes for illegally making free telephone calls.
  • b. Blueprints for the Apple I computer.
  • c. Pints of blueberries at Casa de Fruta in Gilroy, California.
  • 2. When did Macintosh revenue first surpass that of the venerable Apple II product line?

  • a. 1984.
  • b. 1985.
  • c. 1986.
  • 3. When did Steve Jobs first become a billionaire?

  • a. In 1981, after Apple went public.
  • b. In 1995, after Pixar went public.
  • c. In 1996, after he sold Next to Apple.
  • 4. To what was Roger Heinen, manager of Mac software architecture at Apple, referring when he said, “All the MBAs in the world can’t convince us it’s a good model”?

  • a. Licensing the Mac operating system in 1985.
  • b. Adopting Unix as the underpinning of Mac OS X in 1998.
  • c. Porting System 7 to run on Intel processors in 1992.
  • 5. On what computer did the proprietary Apple Desktop Bus (ADB) make its debut?

  • a. The Mac SE in 1987.
  • b. The Apple IIGS in 1986.
  • c. The Lisa XL in 1983.
  • 6. Who was not sued by Apple?

  • a. Steve Jobs in 1985, for dereliction of duties as chairman when he resigned from Apple to form what would become Next Computer.
  • b. Microsoft in 1988, for appropriating elements of the Macintosh graphic interface and using them in Windows 2.03.
  • c. The Beatles’ recording company—Apple Corps—in 1989, for the similarity of its name to Apple’s user group division.
  • 7. Whom did Apple pay for rights to use the Macintosh name for its computer?

  • a. The Oregon State Apple Growers’ Commission.
  • b. The heirs of Charles Macintosh, the chemist who invented the first waterproof raincoat.
  • c. Audio equipment manufacturer McIntosh Laboratory.
  • 8. What was the nature of the $5,000 bet Steve Jobs and Lisa product manager John Couch made in 1981?

  • a. That the Mac would make it to market before the Lisa.
  • b. Who could abstain from showering the longest.
  • c. Who could charge the most for a slow, underpowered computer.
  • 9. How did former Apple CEO Gil Amelio respond when asked, “If you were going to prescribe a medicine for Apple, what would it be?”

  • a. “Frankly, I’d administer a heavy dose of morphine to Steve.”
  • b. “Give everyone a free bag of pot every day.”
  • c. “There’s nothing wrong in Cupertino that a little caffeine couldn’t fix.”
  • 10. About whom was Jef Raskin, “the father of the Macintosh project,” speaking when he said, “He would have made an excellent king of France”?

  • a. Jean-Louis Gassée, Apple’s vice president of product development.
  • b. Steve Jobs, Apple’s chairman.
  • c. Gaston Bastiaens, the head of Apple’s Personal Interactive Electronics Division.
  • 11. What was Compaq’s vice president of corporate development Robert W. Stearns talking about when he said, “They are smoking dope. There’s no way it’s going to work”?

  • a. The “Star Trek” project—Apple’s attempt to port the Mac operating system to Intel processors.
  • b. The Newton MessagePad’s handwriting recognition.
  • c. The alliance between Apple and IBM to develop the PowerPC processor.
  • 12. About whom was software wizard Andy Hertzfeld speaking when he said, “He was a total poseur”?

  • a. Apple CEO Michael Spindler, for demanding $3.7 million in severance pay.
  • b. Apple CEO John Sculley, for appointing himself Apple’s chief technology officer.
  • c. Apple CEO Gil Amelio, for insisting on being called “Dr. Amelio” because he had earned a Ph.D. in physics.
  • 13. Which of the following was not designed by Jonathan Ive, now Apple’s vice president of industrial design?

  • a. The Newton MessagePad 110.
  • b. The eMate.
  • c. The MacTV.
  • 14. Who or which of the following did not sue Apple?

  • a. Folk singer Bob Dylan in 1994, to prevent Apple from releasing the Newton’s programming language under the name Dylan.
  • b. Fig Newton producer Nabisco in 1992, to prevent Apple from releasing its PDA under the name Newton.
  • c. Xerox in 1989, challenging the validity of Apple’s copyrights covering the Lisa and the Mac graphic interface.
  • 15. To what was former Apple software evangelist Guy Kawasaki referring when he said, “Medicine will cure death and government will repeal taxes before Steve [Jobs] will fail. You can quote me”?

  • a. The Power Mac G4 Cube.
  • b. The Macintosh Portable.
  • c. The Nextstation.
  • 16. Which of the following quotes was not uttered by feisty Frenchman Jean-Louis Gassée?

  • a. “We don’t want to castrate our computers to make them inexpensive. We make Hondas, we don’t make Yugos.”
  • b. “One’s experience with the personal computer should be better than the greatest orgasm you could have.”
  • c. “Forcing Apple to buy its next-generation operating system from Be makes my nipples hard.”
  • 17. Who said, “If I were running Apple, I would milk the Macintosh for all it’s worth—and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”?

  • a. Dell Computer CEO Michael Dell in 1997.
  • b. Microsoft president Steve Ballmer in 1998.
  • c. Next CEO Steve Jobs in 1996.
  • 18. To what was Apple’s director of Mac platform marketing Michael Mace referring when he said “[It] is the most overhyped product in the history of the PC industry”?

  • a. Microsoft Windows 95.
  • b. The Next computer, aka “the Cube.”
  • c. The original Bondi blue iMac.
  • 19. What did Apple CEO John Sculley predict in 1992 would become a $3 trillion market by the beginning of the 21st century?

  • a. Personal digital assistants.
  • b. Digital music downloads.
  • c. Macintosh clones.
  • 20. Complete this quote by Apple CEO Michael Spindler: “If anybody makes a Mac cheaper than we do from a cost standpoint, with our volume of a couple million machines...”

  • a. “...we should be shot.”
  • b. “...we’ll buy the company.”
  • c. “...I’ll resign to go pick edelweiss in Germany.”
  • So how’d you do?

    0-2 Points

    Terrible. Those who fail to study history are doomed to repeat it. And after such a miserable showing on this test, you deserve to repeat the Amelio years.

    3-8 Points

    Below Average. You can probably tell the Two Steves apart. But there was life in Cupertino prior to the iMac, you know.

    9-12 Points

    Solid. You can walk onto the show floor at any Macworld Expo with your head held high.

    12-15 Points

    Great. You’re the kind of person who probably has no trouble at all rattling off all the different iMac flavors. (And if you aren’t—Bondi blue; strawberry; blueberry; lime; grape; tangerine; indigo; ruby; sage; snow; graphite; Blue Dalmatian; and Flower Power.)

    16-19 Points

    Insanely Great. We couldn’t have stumped you, even if we asked you to recite Big Brother’s speech from the “1984” ad.

    20 Points

    Perfect. Perhaps a little too perfect. Are you sure you didn’t click ahead to copy down the answers? If you did, there’s probably a job waiting for you at Micorsoft in OS development.

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