New Apple logo identifies Universal apps

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A new Apple logo licensing program helps software developers and publishers identify which of their applications have been updated to run as universal binaries, capable of operating natively on Intel and PowerPC-based Macs.

The Mac OS X Universal Logo Program allows licensed developers to use the Universal logo on promotional material, product packaging and their Web site to alert customers that the software has been updated accordingly.

At last week’s Macworld Expo in San Francisco, Apple announced and began shipping iMacs that feature Intel processors. Intel-based Macs can run most existing software applications optimized for PowerPC using a technology called Rosetta, but to get the most out of the new machines, software must be updated to run as a Universal Binary.

During a conference call with financial analysts to discuss Apple’s fiscal year 2006 first quarter performance, Apple COO Tim Cook said that there are more than 200 Universal Binary applications already, with many more on the way.

Developers must agree to Apple’s terms and conditions in order to use the new logo.

The logo itself resembles the ancient Chinese Yin Yang symbol, set on its side and embossed with an Aqua sheen, in shades of blue that complement Apple’s Mac logo.

This story, "New Apple logo identifies Universal apps" was originally published by PCWorld.

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