Creative profit drops on competition from Apple, others

Today's Best Tech Deals

Picked by Macworld's Editors

Top Deals On Great Products

Picked by Techconnect's Editors

Creative Technology Ltd., one of the world’s largest makers of MP3 music players, on Thursday reported its revenue rose during the three months ended Dec. 31, but net profit declined amid stiff competition from Apple and other companies that make MP3 players.

The company, which is based in Singapore, said sales grew to US$390.8 million in its fiscal second quarter, up from $375.1 million during the same time a year earlier. Its net profit declined to $8.2 million from $11.8 million, but marked a return to profitability after the company was hit by tough competition from Apple and a slew of new market entrants last year.

Sales of MP3 players, audio products, web cams, and PC and MP3 speakers all rose in the final three months of 2005 compared to the same time a year earlier, pushing revenue to a five-year high, the company said. Creative was also able to reduce inventory, and it plans to continue paring its stored items this year.

The company expects its Zen Vision:M to become a hot seller this year. The MP3, photo and video player can hold 30GB of data, enough for 15,000 songs, thousands of photos or 120 hours of video. It has a 2.5-inch screen.

This story, "Creative profit drops on competition from Apple, others" was originally published by PCWorld.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.
  
Shop Tech Products at Amazon