Making the case for movies

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So, who wants to buy a movie from iTunes anyway?

That is a question I thought about quite a bit over the last little while. I buy a lot of music from iTunes, several television shows and most recently a few music videos. Then I asked myself if I would spend $10 to $15 to purchase a feature film.

My answer: Hell yeah!

That answer actually took more consideration than I thought it would, but after talking to my wife and looking at our lifestyle, it didn’t take long to figure out it would work for us.

As the father of a 13-year-old daughter and an 11-year-old son, get-togethers at our house are frequent. Often times the kids want to watch a movie and they have seen DVDs we have on the shelf, so that means a trip to the video store.

More often than not, this happens just after I have comfortably sat down in my chair with a refreshing bottle of Heineken, ready to enjoy my evening. Now, I have nothing against the video store—I do, however, hate going to the video store with three or four teenage girls in tow. If you haven’t done it before, don’t be a hero and think it’s a piece of cake—it’s not.

So, here’s the question. Would I pay $10to $15 to stay home, scroll through iTunes, pick a movie, download it and then send the kids upstairs to watch it on Apple’s iTV ? You betcha!

I talked to some people that said they won’t buy movies online because they want the extras that come with the DVD. Good point—so I pondered on this for a while and thought when is the last time I watched the extras on a DVD? Besides music concerts, I can’t remember if I ever have watched the extras.

My kids aren’t the only reason I would buy a movie from iTunes. Let’s not forget my wonderful wife. I know there are times we would watch a movie if it was handy, but at the end of a long day, as the two of us are sitting on the couch totally wiped out, neither one of us wants to get up and drive to the video store.

Again, with the quick access of the iTunes Store, I’m sure there would have been a few movies in my Library from this summer alone.

I also travel a fair bit and usually take some television shows with me to watch at night when I get back to my hotel. Last night I scrolled through the movies on iTunes and thought how nice it was to have the option to choose a movie.

Last year, I wrote about my reasons for buying so much music from iTunes. Mostly it comes down to convenience for me—it’s as simple as that. Purchasing movies is no different, for all the reasons I listed above.

I want to be able to get what I want, when I want, without needlessly leaving my bottle of Heineken to get warm.

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