Massachusetts-based Merriam-Webster has included the world "google" as a verb in the new edition of their Collegiate Dictionary, where it joins the ranks of "xerox" and "hoover." While the advantage is obvious: Google has become a household name, the search engine company isn't all smiles about their new status: The word has been lower-cased in the dictionary entry, though the definition does note that it is a trademark. In the past, Google has enforced its trademark with extreme prejudice, lest it become diluted into meaning using any search engine. Remember, look for the genuine Google logo.
I can only hope one day people speak of gadgetboxing things, preferably in a context unrelated to giftwrap.
[via Ars Technica ]