PC World: 10 things Apple did right and wrong

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Editor’s Note: The following article appears at PC World.

10 things Apple did right in the iPhone

  • The display, the display, the display. Everything looks good on it.
  • The menu design: It’s simple and clean, and the home screen icons look like so much eye candy.
  • Fingertip navigation, zooming and scrolling that's intuitive, effective and fast.
  • Video playback that’s so good you can tell when you’ve done a sub-par job of ripping your movies.
  • Visual voicemail lets you get to the calls you care about faster.
  • Great integrated applications, including Google Maps, YouTube, and a world clock that packs a timer, stopwatch and multiple alarms.
  • Cover Flow. It’s incredibly fun to choose your music by visually flipping through album art.
  • It’s tough: Our initial stress tests suggest that the iPhone is more durable than you might expect for such a sleek handset.
  • The first Apple music player with a built-in speaker—and it’s not half bad for a phone.
  • No disconcerting “do not disconnect” messages when syncing with a PC.
  • 10 things they did wrong

  • We want our AOL Instant Messaging—and Yahoo and MSN IM clients, too. What about MMS support for sending picture mail?
  • No voice recording—and more importantly, no voice dialing support. How are you supposed to use an iPhone with a hands-free car kit?
  • It’s the most locked-down phone we’ve ever seen. Not only can you not swap out the AT&T SIM card for one from another network, you can’t even swap it out for another AT&T SIM card.
  • AT&T is building out its mobile broadband network, but iPhone users are stuck with older EDGE technology—or battery-consuming Wi-Fi.
  • You know those great headphones you already own? They won’t fit the iPhones headset jack, so your first iPhone accessory will be a bulky, ugly $10 adapter.
  • The software keyboard invites typos—but when you’re entering passwords there’s no way of telling whether you’ve got them right.
  • It’s great that the iPhone can reorient pages in Safari, CoverFlow, and the photo album, but why not extend that capability to other apps such as e-mail? Some messages could benefit from a widescreen display. And even when it does reorient, it doesn’t always follow through with all features: CoverFlow loses access to the volume slider, for example.
  • No support for custom ringtones, surprising in a music phone.
  • The camera’s rudimentary, with no audio/video or even zoom capability.
  • No to-do list support, a basic in most calendar applications.
  • This story, "PC World: 10 things Apple did right and wrong" was originally published by PCWorld.

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