Despite its small share of the overall mobile phone market, the iPhone spiked to number one on Dec. 25 among phones using Google’s services, beating out mobile makers that have been selling smartphones for many years.
According to Google, around the middle of November, iPhone users began to surpass BlackBerry customers in accessing Google, though they were still behind Symbian and Windows Mobile users. But on Dec. 25, iPhone users shot above them all, then quickly settled into the second-largest Google user base.
By the end of September, the last quarter in which Apple reported numbers, Apple had sold more than 1.3 million iPhones. By comparison, Nokia has sold 50 million of its N series line of phones, said Avi Greengart, an analyst at Current Analysis. At the end of December, there were 12 million subscribers using BlackBerry devices.
“One thing this does is shows that Apple has done a remarkable job of publicizing some of these capabilities, even if they’re not the first to bring the capability to market,” Greengart said.
Some of Google’s mobile services, like Google Maps, were already available on mobile phones before the iPhone hit the market. Yet, clearly, iPhone customers are using the services more frequently. “Either because of the design or PR or brand, or in all possibility because of the implementation … Apple has popularized the notion that you can do more on the phone than you might have tried to do previously,” he said.
Google noted the rise in iPhone use of its Web sites while announcing an update to its iPhone offerings Monday.