Updated

Apple stores generated $1.7 billion in Q1 revenue

During his quarterly conference call with financial analysts, Apple CFO Peter Oppenheimer said that $1.7 of Apple's $9.6 billion in revenue was generated through sales at Apple's network of retail stores. It was "a year for the record books," according to Oppenheimer.

Apple exited the quarter with 204 stores in operation, including its third store in Manhattan, where it devotes one entire floor to Genius Bar operations, personal training and pro labs.

With an average of 201 stores open during the quarter, Apple saw each store generate $8.5 million in average revenue from each store, compared to $6.6 million for the same quarter a year ago. Apple also saw 64 percent year-over-year growth in Mac sales at the retail stores.

Apple's retail stores have, since the day they first opened, attracted non-Mac users, and that hasn't changed. Apple indicated that more than 50 percent of the customers buying Macs at retail stores were new to the platform. Apple counts 14,700 visitors per store per week.

Apple recently started a new concierge service that enables Apple Store customers to set up a personal shopping experience with a Mac Specialist who will help them out. Oppenheimer said that those teams were very well received by customers, and Apple Stores hosted more than 300,000 personal training sessions during the quarter -- a new all-time high.

Apple also ended the quarter with placement in 286 Best Buy big-box retail stores. Apple COO Tim cook said that this has "added to the Mac momentum" throughout North America. What's more, Apple and Best Buy will expand their partnership further. Apple has agreed with Best buy to move to about 600 retail stores over the next six months.

Apple plans to open 35 to 40 new stores in fiscal 2008. About two dozen Apple Stores are now operating outside of the United States, according to Oppenheimer, and more stores will open internationally in 2008 than they did in 2007, including Apple's first store in China.

Updated with information about Apple and Best Buy. Also updated with information about Apple's international store plans.

  
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