There has been a lot of talk in the last couple of years about Apple’s hardware triumphs, like the Intel Mac, the iPod and the iPhone. But there is more to Apple than just hardware — one of the unsung heros for Apple is its professional line of applications like Final Cut Pro.
The Coen brothers proved during the making of No Country for Old Men just how influential a Mac and the right software can be during the editing process. The movie won four Oscars at this year’s Academy Awards, including Best Picture. In fact, it is the first movie edited with a completely digital workflow on Mac to win the Oscar.
“They [Apple] made it really easy for us — we cut now much the same way we cut on film [using Final Cut Pro]. It’s hugely faster,” said Ethan Coen.
The Coen brothers aren’t stopping there — they are currently editing Burn After Reading with Brad Pitt, George Clooney, Tilda Swinton, and Frances McDormand in Final Cut Pro 6.0.