A recent video published by The Street labels Mac users “snobs” because of findings in a study by Mindset Media. According to the study, Mac users are more likely to:

  • Buy teeth-whitening products
  • Buy organic food
  • Pay for music online
  • Be perfectionists

Do these tendencies make us snobs? I’m not sure, but I’m more interested in the question of why our unique demographic group tends to carry those tendencies.

In this edition of Macworld Video, I document my experience exploring the question: “Why?”

Download Macworld Video #41

  • Format: MPEG-4/H.264
  • Resolution: 320 x 240 (iPhone & iPod compatible)
  • Size: 13.8 MB
  • Length: 5 minutes

Show Notes

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