Apple apologizes for MobileMe launch, extends subscriptions

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Apple’s launch of MobileMe last Friday was bumpy with many users not being to login at all, while others had difficulty getting anything to sync properly. Apple on Wednesday recognized those problems and is offering an olive branch to all MobileMe subscribers.

“The .Mac to MobileMe transition was a lot rockier than we had hoped but everything is now up and running,” Apple spokesman, Bill Evans, told Macworld. “We want to apologize to our loyal customers and express our appreciation for their patience by giving all current subscribers an automatic 30-day extension to their MobileMe subscription free of charge.”

In an email to all MobileMe subscribers, Apple said that all of the problems with the service’s Web apps have been worked through.

Apple will also stop using the word “push” to describe everything in MobileMe. The problem, as many people found out, is a delay of 15 minutes to get information synced from your computer to the cloud and then to the other devices. Changes to and from the iPhone and Web apps was immediate and remains that way.

“They really did the right thing, in the right way," said Michael Gartenberg, vice president and research director at Jupiter Research. "First acknowledging the problems and then offering a gesture of goodwill. It’s not important whether you have glitches or not, it’s important how you deal with them.”

The extension to MobileMe will show up automatically in your account in the next few weeks.

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