Olympus intros five cameras for fall

Olympus unveiled five new digital cameras Monday that will start rolling out this month until well into the fall.

Highlighting the parade of changes to the camera maker’s consumer line is the introduction of the SP-565 Ultra Zoom. Olympus bills the 10-megapixel camera as a smaller and lighter version of its SP-570 advanced point-and-shoot camera. The SP-565 retains that model’s 20x wide-angle telephoto zoom lens. The camera’s f2.8-4.5 lens provides the equivalent of 26-520mm focal length with 100x total seamless zoom, Olympus says.

Other features include Face Detection capable of tracking up to 16 faces within the frame to automatically focus and optimize exposure and the ability to capture images at 13.5 frames per second. The SP-565 also boasts dual-image stabilization, shadow adjustment, and a preview mode that lets users select various effects on a live, multi-window screen before taking a shot.

Olympus says the SP-565 UZ will ship in October at an estimated street price of $400.

Olympus also added two 8-megapixel point-and-shoot cameras to its FE Series. The $150 FE-360 features a 0.7-inch-thick body and a 3x optical zoom. The $200 FE-370 is slightly thicker at 0.9 inches, but it also offers a 5x optical zoom, dual-image stabilization, and an Intelligent Auto Mode that picks the appropriate shooting mode and optimal settings based on where the camera is aimed.

Olympus’ FE-360 point-and-shoot cameras come in an array of colors.
Both FE Series cameras go on sale this month.

Olympus’ other moves involved its Stylus and Stylus SW consumer lines. The new Stylus 1040 is a 10-megapixel camera with a 3x optical zoom. Olympus touts the 3.5-by-2.2-by-0.65-inch camera as the thinnest Stylus model ever.

Other features include a 2.7-inch LCD display, face detection and Perfect Shot Preview capabilities, and the Intelligent Auto Mode.

The Stylus 1040 ships in October with a $200 estimated street price.

The Stylus 1050 SW—the “SW” stands for shockproof and waterproof—is the newest addition to Olympus’ line of point-and-shoot cameras designed for rugged use. The 10.1-megapixel 1050 SW sports shock-absorbing technology designed to protect the camera from drops of up to 5 feet. It can also take underwater photos at depths of up to 3 meters.

In addition, the Stylus 1050 SW features tap controls, allowing users to tap the camera’s top, back, or side to adjust settings. The camera’s built-in 3-D accelerometer detects where the tap is coming from.

The Stylus 1050 SW is billed as shockproof, waterproof, and freezeproof by Olympus.
The Stylus 1050 SW, which ships in October, comes in four colors—blue, champagne, silver, and black. It will sell for $300.

Updated at 10:21 p.m. PT to correct a typographical error regarding the shipping date and price of the SP-565 Ultra Zoom.

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