The Entertainment Software Association (ESA) has announced that the 2009 E3 Expo is already close to capacity. Ninety percent of the available space has been sold, according to the organization.
E3 Expo 2009 is a return to form, an attempt to recapture the energy and high profile of past events. The organization bifurcated E3 into two events in 2007 and 2008 — a media and business summit which retained the E3 moniker, followed by a consumer show called E For All Expo — and neither were as successful as their predecessor.
The 2009 E3 takes place at its usual venue — the Los Angeles Convention Center — where the show’s organizers hope to draw 40,000 qualified individuals. It takes place from June 2 - 4, 2009. While the ESA owns E3, the show itself is being presented by IDG World Expo, the same trade show company that owns Macworld Conference & Expo.
E3 Expo has already signed up more than 100 exhibitors, according to the ESA.
IDG World Expo and Macworld are both business units of International Data Group (IDG).