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10:28 Jason Snell: You can even hold down and move icons to customize, and drag 'em around, like on iOS.

10:28 Jason Snell: From a user perspective it will be a familiar interface.

10:28 [Comment From danny ] can it be worn as a watch?

10:29 Chris Breen: Camera?

10:29 Jason Snell: Jobs says that a member of the board of directors will.

10:29 Jason Snell: (wear it as a watch)

10:29 Jason Snell: Lots of colors available on these.

10:30 Jason Snell: It doesn't appear to do video, BTW. This is a music product.

10:30 Dan Frakes: To answer *many* questions, so far no mention of a camera.

10:30 Jason Snell: $149 8GB model, $179 in 16GB version.

10:30 Jason Snell: It appears to be not that much bigger than the shuffle, actually.

10:30 Jason Snell: So now, the iPod touch.

10:30 Jason Snell: iPod touch "has become the most popular ipod"

10:31 Jason Snell: It helps that the iPod touch comes without a contract, Jobs points out. And it's become "the #1 portable game player in the world."

10:31 [Comment From Guest ] it has a 30 pin connector?

10:31 Dan Frakes: Guest: Yes, there is a dock-connector port on the bottom.

10:31 Jason Snell: And 1.5B game & entertainment downloads just to the iPod touch.

10:32 Chris Breen: Note: I don't know for sure that the iPod nano doesn't have iOS under it. It could.

10:32 Jason Snell: New iPod touch: Even thinner than current model.Front-facing camera is there.

10:32 Jason Snell: New iPod touch has Retina display.

10:32 Jason Snell: 4X pixels, 326 ppi, 24-bit color LED.

10:32 Jason Snell: Apple A4 chip.

10:33 Jason Snell: 3-axis gyro.

10:33 Jason Snell: iOS 4.1 with Game Center.

10:33 Jason Snell: And front-facing camera with FaceTime.

10:33 [Comment From Joel ] Does this mean iPod nanos will be updateable like ipod touches? It could be an interesting change in the way Apple works

10:33 Dan Frakes: Joel: All iPods can be updated via iTunes, iOS or not.

10:33 Chris Breen: Some have asked how a front-facing camera and FaceTime might work with a device that doesn't have a phone number. Likely like the 3G iPad, which has a "fake" number assigned to it when you sign up for data from AT&T.

10:33 Jason Snell: And a rear camera as well, with HD video recording.

10:34 Jason Snell: You can use iMovie with the new touch, obviously.

10:34 Jason Snell: Chris, my guess is that FaceTime will be keyed off of e-mail addresses rather than phone numbers, but who knows?

10:34 Jason Snell: 8GB $229, 32GB $299, 64GB $399

10:34 Chris Breen: Donde esta iPod classic?

10:35 Jason Snell: All-new lineup for this holiday. All available next week. Pre-order today.

10:35 Jason Snell: Is this how the iPod classic dies? By being left out of the family photo?...

10:35 Dan Frakes: Jobs said all iPods are being updated, but no mention of the iPod classic. You do the math.

10:35 Jason Snell: Now we're going to watch some ads.

10:36 Jason Snell: A nano ad with music by Cake ("Short Skirt, Long Jacket"). A touch ad with, sadly, music I can not identify.

10:37 Jason Snell: So that's iPods. And now, iPods are part of a great duet with iTunes.

10:37 Chris Breen: Dan and I split the difference on right/wrong iPod classic. I claimed it would die, but because nano would stream music. Dan claimed it would live because Apple wasn't ready to offer another iPod with that kind of capacity.

10:37 Jason Snell: 11.7 billion songs d/l from iTunes.

10:37 Jason Snell: 450 million TV episodes downloaded

10:37 Jason Snell: 100 million movies downloaded

10:37 Jason Snell: 35 million books

10:38 Jason Snell: and now 160 million accounts with credit cards and 1-click shopping in 23 countries.

10:38 [Comment From Guest ] Does the touch have a microphone?

10:38 Jason Snell: Yes

10:38 Jason Snell: iTunes 10 launching today

10:38 Jason Snell: New logo! Since next spring iTunes will surpass sales of CDs in the US, so we're ditching the CD in the logo.

10:38 Jason Snell: New logo for iTunes 10 is a circle with a black note on a blue background.

10:39 [Comment From Guest ] Mic built-in for iPod Touch (for Facetime)? Or have to buy external mic?

10:39 Jason Snell: iTunes 10 "more elegant and simple, looks even better."

10:39 Dan Frakes: Guest: I think it's safe to say the new iPod touch will have a microphone, given that it supports FaceTime.

10:39 Jason Snell: Hybrid view with album artwork displaying for albums >5 songs, takes up no extra space

10:40 Jason Snell: "Focused on discovery with iTunes... how do you find new stuff?" People are always asking, what are my friends listening to? What are my favorite artists up to? What concerts are my friends going to? And how do I share with my friends?

10:40 Jason Snell: So in iTunes 10, "we're announcing something really cool,' and we call it Ping.

10:40 Jason Snell: Social network for music - Facebook and Twitter meet iTunes. It's not Facebook, not Twitter, it's something new.. a social network for music. Built right into iTunes.

10:41 Chris Breen: Nice that Apple continues to focus on refining the iTunes interface. Good idea as, with all its features, it can be cluttered. Doesn't appear that this is the stripped down version that some have hoped for.

10:41 Jason Snell: Follow favorite artists and friends, discover what they're talking about, listening to, downloading. Goes right into Source List in iTunes, right below iTunes Store.

10:42 Chris Breen: Jobs is right that music discovery is key. Thrilled that Apple is pursuing this.

10:42 Jason Snell: Artist pages for artists to promote & converse with fans. You can follow artists. But you can also do that with friends -- what they're listening to, what concerts they're going to, etc.

10:42 Chris Breen: (Note that subscription services—Rhapsody, Napster, Rdio—already do this.)

10:42 Dan Frakes: Note to those watching the "live" stream. If it goes down, reload the page. It should start playing at the current point.

10:42 Jason Snell: Click the Follow button and you follow those users.

10:43 Jason Snell: Ping is for "social music discovery." You can follow and be followed. Most artists will hold their hand up and say anyone can follow them. You can hold your hand up and say, anyone can follow me. Or you can say, people can follow me, but I have to approve every one. "'cause I'm a little particular." And you can set up a circle of friends.

10:44 Jason Snell: "Privacy is super simple to set up. Anyone can do it." Note to Facebook?

10:44 [Comment From LokiSnake ] Just to confirm, is the feature called Ping?

10:44 Dan Frakes: LokiSnake: Yes, it's called Ping.

10:44 Jason Snell: Ping is open to 160 million iTunes users in 23 countries, immediately.

10:44 Jason Snell: Ping is part of iTunes, to be clear. Not a separate app or anything.

10:45 Jason Snell: Now demoing iTunes 10.

10:46 Jason Snell: Steve has posted a comment on Jack Johnson's page.

10:46 Jason Snell: Now Steve's playing a Paramore song recommended by Eddy Cue.

10:46 Jason Snell: Funny, they chose "The Only Exception." The mellow one. Steve doesn't want his buzz harshed.

10:47 Chris Breen: Concert listings is also nice. TuneUp—an iTunes companion program, does something similar. It shows you selected artists that are playing in your area. Plus links to ticket services.

10:47 Jason Snell: Oh, god, it's a Gaga video where she endorses her iTunes artist page.

10:47 Jason Snell: "There we go," Steve says. No comment.

10:47 Jason Snell: You see a concert, you can say 'I'm going."

10:48 Chris Breen: Also a good way for artists to talk to their fans. Could put MySpace pages at risk.

10:48 Jason Snell: (I hope the Old Spice guy has a page.)

10:48 Jason Snell: "It's a social network all about music."

10:49 Jason Snell: Ping is also on your iPhone and iPod touch.

10:49 Jason Snell: It shows up in the iTunes app. New Ping button.

10:49 Jason Snell: iTunes 10 available today.

10:50 Jason Snell: So, iOS, iTunes, iPod, not bad for one day. But we've got one more thing. Actually, it's one more hobby.

10:50 Jason Snell: "We're talking AppleTV. We introduced AppleTV four years ago, and we've sold a lot of them, but it's never been a huge hit. Nor has any other competitive product. Nothing's hit in the living room yet."

10:50 Dan Frakes: Reminder: If Apple's stream cuts out or resets to the beginning, reload the page.

10:51 Jason Snell: "But we've talked to people who use AppleTVs, and they love them. So what have we learned in the last four years?"

10:51 Jason Snell: "The first thing is, the number one, two, and three thing they want is hollywood movies and TV shows whenever they want them. It's that simple."

10:51 Jason Snell: "And they want everything in HD. The HD revolution is over, it happened, HD won." "They'd like to pay lower prices for content."

10:52 Jason Snell: They don't want a computer for TV. They have computers. They go to their widescreen TVs for entertainment, not for another computer.

10:52 [Comment From Barnaby ] " Ping is also on your iPhone and iPod touch." - iPad too, I assume?

10:52 Jason Snell: Barnaby: Presumably only with iOS 4.2.

10:52 Jason Snell: "They don't want to manage storage. People don't want to think about it. They just want to watch movies and TV Shows. And they don't want to sync to a computer. It's too complicated."

10:52 Jason Snell: And they want the hardware to be silent, cool, and small.

10:53 Jason Snell: "So this is what we've learned. And it's quite a bit different from what a lot of other companies think... so we've made something new for our customers."

10:53 Jason Snell: Second-generation of Apple TV is roughly 1/4 the footprint of the old one.

10:53 Jason Snell: It's a small black box.

10:53 Jason Snell: You can hold it in the palm of your hand.

10:53 Jason Snell: On the back, it's got HDMI, optical, USB, Ethernet, and a power plug. Brick's built in.

10:54 Jason Snell: Wi-Fi built in. 802.11n

10:54 Chris Breen: Looks like Apple won't have to fight with iTV after all.

10:54 Jason Snell: Comes with the Apple aluminum remote

10:54 Jason Snell: Movies, tV shows & music, all HD. All rentals, no purchases.

10:54 Jason Snell: No storage management.

10:55 Jason Snell: You don't store things anymore, you just rent them.

10:55 Jason Snell: Streaming—no syncing. You stream content from your computer if you want.

10:55 Jason Snell: And when you stream photos, or get photos from somewhere else, there are stunning photo slideshows. and it's silent, cool and tiny.

10:56 Jason Snell: So what about content? iTunes has the largest online library of movies to rent in the world. $4.99 first run HD movies. Day and date with DVD.

10:56 Jason Snell: To buy TV shows, used to be $2.99. To rent HD TV shows, 99 cents.

10:56 [Comment From GadgetDon ] So no more component video? Hmmm

10:56 Dan Frakes: GadgetDon: Only HDMI, it appears.

10:57 Jason Snell: ABC and Fox on board at launch. "We think the rest of the studios will see the light and get on board with us pretty fast."

10:57 Jason Snell: Netflix subscribers can stream from Netflix Instant Watch.

10:57 Jason Snell: YouTube videos still there, including HD stuff.

10:57 Jason Snell: Photos from Flickr. Video and photos from MobileMe.

10:57 [Comment From reynog ] But you can still stream from your iTunes?

10:57 Dan Frakes: reynog: Jobs said it can stream from your computer.

10:58 Jason Snell: UI is very familiar. Same widescreen remote-driven interface as on current Apple TV, so far as I can tell.

10:58 Jason Snell: Rotten Tomatoes tomatometer is now displayed.

10:58 Jason Snell: With details from individual Rotten Tomatoes reviewers. Pretty nice.

10:59 Jason Snell: Internet menu: Netflix, YouTube, Podcasts, MobileMe, Flickr, Radio.

10:59 Chris Breen: I think it's safe to say that this Apple TV isn't the wholly different device some people were looking for -- certainly not the iOS app running box.

10:59 Jason Snell: Computers menu: Lists your related computers in your network.

10:59 Jason Snell: Now we're gonna demo the Apple TV.

11:00 Chris Breen: And given that it isn't wholly different, how many people who resisted the last Apple TV will jump to this one?

11:01 Chris Breen: Of course price will make a big difference. Sell it for $99 and it's tempting almost as an impulse buy.

11:02 Jason Snell: Iron Man 2, in HD, rented in a few seconds.

11:02 Chris Breen: Question for those following along: How many of you have a device that currently streams Netflix to your TV?

11:03 Jason Snell: In favorites, if you hold down the center button, it starts to jiggle and you can move it around... sound familiar?

11:03 Jason Snell: 48 hour rental for TV shows.

11:03 Jason Snell: Glee now playing on the big screen. Journey episode. Awesome.

11:03 Jason Snell: (Perhaps I've admitted too much.)

11:04 Chris Breen: Lots of you seem to already have Netflix streaming, as do I -- Wii, Blu-ray player, Mac mini media server.

11:04 Jason Snell: Now let's look at netflix, quickly bring up instant queue. "By far the best implementation of Netflix," Steve says. He's right. Much better than what I've got on my DVD player or Roku box.

11:04 Jason Snell: Fits right in with the Apple TV interface.

11:05 Jason Snell: Movie rentals are still 24 hours, so far as I can tell. Unfortunately.

11:05 Chris Breen: Netflix interface does look very nice.

11:05 Jason Snell: Now here's AirPlay on iOS 4.2 on an iPad.

11:06 Jason Snell: Stream content from iOS device to an AppleTV. "So I've got my iPad here, and let me go to my video player, and I've got one of my favorite movies here, Up, and I'm going to go ahead and play it."

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