Verizon employees may be the last to get the iPhone, people aren’t fast-forwarding through iAds, and the iPad goes to parliament. God save the remainders for Thursday, February 3, 2011.
People have been waiting for Verizon iPhone with nearly as much anticipation as those of us who waited for the Star Wars prequels (let’s hope they’re less disappointed). Given the demand, Verizon has reportedly asked its employees to hold off buying iPhones for themselves or their families so that customers can get first shot. “After all, that’s the way we do business,” Verizon Wireless COO John Stratton wrote in a memo, adding, “That’s the Verizon Credo in action.” Funny, I thought the Verizon Credo was “Sumus pluris AT & T, dude.”
Apple, Campbell’s Say iAds Twice as Effective as TV (AdvertisingAge)
According to a studied co-sponsored by Apple and Campbell’s, iAds are more effective than TV ads, with iAd consumers four times more likely to buy Campbell’s soups than those who had watched traditional spots. Then again, that might be because 80 percent of them probably thought that soup would be dispensed directly from the iPhone. Let’s get on that, already.
Apple iPad enters the House of Lords (The Telegraph)
The UK’s upper parliamentary body, the House of Lords, is prepared to kick off a one-year trial period of allowing peers to use electronic devices such as tablets and smartphones during debates. Unfortunately, a loophole mandates that the iPad will have to be obliquely referred to in the chamber as “The Right Honourable Lord Buckingshireshrophamsex.”
After yesterday’s announcement of The Daily, News Corp. CEO Rupert Murdoch spoke to Fox News’s Neil Cavuto, and confirmed that Apple was getting its customary 30 percent cut of subscription revenue, though Murdoch said the figure would be open to negotiation after the first year. Frankly, we wish we could be a fly on the wall when Steve Jobs inevitably asks him, “How about 0 percent, Rupert? Does 0 percent work for you?”