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Everybody loves Apple. Everybody. But especially Fortune. Meanwhile, Apple acquires another trademark, and the inspiration for Apple’s Smart Covers may be all wet. The remainders for Thursday, March 3, 2011, are just dipping their toes in the water.

World’s Most Admired Companies: Apple (Fortune)

Ladies and gentlemen, for the fourth year running, meet your world’s most admired company: Apple! The company beat out the likes of Google and Berkshire Hathaway, thanks to its “blistering pace of new product releases.” Because if there’s one thing people like, it’s new products so hot they actually cause you to catch on fire.

Apple now owns (TUAW)

Apple has negotiated the rights to the FaceTime trademark, thanks to a deal with the company formerly known as FaceTime Communications. As part of the deal, Cupertino nabbed, but as of this writing, the address has not yet been updated to point to an Apple-owned site, but rather still takes you to the site for Actiance (the former FaceTime Communications). And cue the rumors in three, two, one…

iPad 2 Smart Covers: Incase Magazine Jacket inspired, or Japanese tub? (SlashGear)

Inquiring minds are trying to figure out where Apple got the inspiration for its new Smart Covers. One theory? Japanese bathtub covers. I mean, think about it: it makes perfect sense. In other news, if you can’t tell the difference between an iPad 2 and a tub of water, I may have a brand new tablet to sell you.

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