The Macalope Daily: RIMshot

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Is it even funny to mock RIM anymore? Like lolcats, Rickrolling, and some third Internet meme we’re all sick of, RIM mockery has almost lost its appeal.

We’ve run through the whole sad cycle: Has-been Hollywood star swears he’s on the verge of a comeback; we laugh and point out that his track record of late seems to indicate he’s incapable of said comeback, and he lashes out at the press; then his comeback oeuvre flops at the box office, and it all falls apart.

Amid layoffs and continued executive cluelessness, RIM has now cut its PlayBook sales target to one-third of the original estimate.

What?! Is this the same PlayBook that RIM co-CEO Mike Lazaridis described as “an amazing tablet that is already being widely praised as a multi-tasking powerhouse with an uncompromised web experience and an ultra-portable design,” months before it even shipped?

Turns out it is. Very odd. If you can’t trust one half of the RIM CEO executive corps, who can you trust? (Trick question. Turns out you can’t trust the other half, either.)

This is just really annoying and, if the Macalope may say, very inconsiderate of RIM. How are we supposed to keep mocking them when they’re so pathetic? Everyone likes to watch a train wreck, but no one wants to watch the aftermath. What’s next for RIM? Reality TV?

Actually, the Macalope would watch that.

[Editors’ Note: In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.]

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