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iCloud does a daily backup of your most important date from your devices, so you can easily restore data from iCloud. Contacts sync, as do Calendars. Everything updates across all devices. Even share calendars with other iCloud users. You get an ad-free me.com Mail account that pushes mail to all devices. Find My iPhone is also a free part. And now you can locate your Mac as well.

Find My iPhone is really great, but what if you could find your family and friends. Today a new app called Find My Friends. See a list of family and friends sharing their location with you.

Sometimes you just want to share your location for a few hours or a day. Can create a Temporary Event. Invite friends to share location with you, but ends at a certain time: Saturday at 7pm, for example. Simple privacy controls let you turn off location sharing. Also, there are parental controls to prevent kids from disabling. All part of iCloud.

iCloud is free for iOS devices and Lion users. 5GB for Mail, Documents, and Backup, and free storage for purchased media from iTunes. Upgrade storage options available right on device.

iTunes Match: We used to acquire music on CDs, for example. What if we could give all the same benefits as purchased music to these? The music you bought is probably already there. Rather than upload all songs to iCloud, which would take weeks, they scan and match against iTunes. Upload the few tracks that aren’t in iTunes.

Go to your iPad, which has no music on it, turn on iTunes Match, and you can see all your music, playlists, etc. Edit or create a new playlists and it’s updated everywhere. Just tap a song to stream.

iCloud will ship on October 12th and iTunes Match will be available in US by end of October, and trying to get it to other countries before end of year.

Phil Schiller is up to talk about the iPod. Started the iPod because we loved music, and that hasn’t stopped—we still love music, and we’re stil making iPods. Here’s updates to two of the iPod lines.

First: iPod nano. Just last year introduced an all-new iPod nano. Customers love its compact design, multitouch display, volume buttons, integrated clip, pedometer, built-in radio.

Even easier to navigate, by showing one icon at a time and swipe to switch. Fitness is one of the most popular uses. Can use it when you go to the gym, or go on a walk. A lot of people like to run with iPod nano. Improved fitness experience. You can go on a run as well as a walk, right out of the box. Track all of your runs over time.

Created accessories as watchband. “We thought that was really fun.” So they added more clock faces, including working with Disney to bring you a Mickey Mouse or Minnie Mouse watch. Now it’s $149 for 16GB, and $129 8GB. Most affordable nano ever. That’s available today.

Next, iPod touch. iPod touch is most popular iPod and it’s no surprise. Ultra thin, retina display, FaceTime, HD video recording, gyroscope. It’s now the #1 portable game player. It’s a great device. And it’s now going to run iOS 5, so it’ll get all those featuers. For example, iMessage makes great sense, but now you can communicate with friends or family. Parents like it because it’s free & unlimited over Wi-Fi. And since it’s the most popular portable gaming device, so the Game Center features make perfect sense. iOS 5 is a tremendous update for iPod touch, and so is iCloud.

Now, wherever you are this iPod can have access to all of your music, books, documents, TV shows, all of them. So the iPod touch. It now comes in white as well. It’s been $229 for 8GB has dropped to $199. 32GB is $299 and 64GB is $399. Available October 12.

This is the line-up: shuffle at $49; iPod nano at $129 and $149; iPod touch at $199, $299, and $399. No mention of the classic.

Now, the iPhone. Last year, introduced the iPhone 4 and it’s a breakthrough phone. Despite comptetitors trying to copy it, they haven’t come close. #1 smartphone in the world and #1 in customer satisfaction.

How do you followup a hit product like the iPhone 4. Well, it’s the iPhone 4S. Retina display, glass on front and back, stainless steel band. Inside it is all new. New chip: A5 launched in the iPad 2 is now in the iPhone. Apple designed chip that’s dual core, delivers CPU performance up to twice as fast. Dual core graphics, up to 7x faster than previous iPhone. Looks great on games.

Mike Capps from Epic Games. Next iOS inclusive, Infinity Blade 2. Some graphics techniques not even seen on high-end consoles.

You’d think you’re trading off on battery life, so, for the first time in an iPhone, 8 hours of talk time on 3G. 14 hours of 2G talk time. 6 hours of 3G browsing, 9 hours of Wi-Fi, 10 hours of video, and 40 hours of listening to music.

2nd new features. Wireless system. Engineering has something new. “Intelligently switch between two antennas to transmit and receive.” Works even while your on a call. Makes even better call quality. It’s also faster. Can download data 2x fast. Previously could 5.8Mbps up. 7.2Mbps down. iPhone 4S 5.8Mbps up, 14.4Mbps down. This is what competitors claim for 4G performance. “We’re not going to get into a debate about what’s 4G and what isn’t.” iPhone 4S is as fast, if not faster. Next a world phone.

iPhone 4 came in GSM and CDMA. GSM works around the world, CDMA doesn’t. iPhone 4S is a world phone has both GSM and CDMA. Roam on GSM networks around the world. That’s the new antenna system.

3. The camera system. Know how great the pictures. iPhone 4 has already surpassed cameras and phones to post to Flickr. Set out to create an all new camera. Have already made it better than every other phone, so now challenging point-and-shoots. What’s the new camera like?

8 megapixel sensor. 3264x2448 resolution. Print out an 8x10 glossy photo that’s pixel perfect. 60 percent more pixels than in iPhone 4’s camera sensor. More pixels doesn’t make a picture better, makes it worse. The new sensor is a state of the art CMOS backside illumination sensor. 73% more light per pixel, giving richer colors and better lowlight performance. 33% faster capture. Hybrid IR filter on top of sensor. Better color accuracy. Usually a high-end DSLR feature. More uniform colors. The optics have a five-element custom-designed Apple lenses. 30% sharper, and f/2.4 aperture. Compared to most point and shoots it’s very wide. More light, better low-light performance.

A5 chip has an Apple-designed image signal processor does advanced face detection. It can tell if there’s up to 10 people into it and get auto exposure. 26% better auto-white balance. Really fast for super fast photos.

Other phones with 8MP cameras. Droid Bionic to take first picture: 3.7 seconds. Galaxy SII HTC Senstation 2 seconds. iPhone 4s 1.1 seconds, half a second longer to take a second pic.

Phil’s showing off some pictures, demonstrating how great the pictures are even untouched.

4. Video recording. Use that same camera to take stunning HD video. 1080p HD video. Image signal processor does real-time video image stabilization. Temporal noise reduction to improve video quality in real time.

5. One of the best kept secrets of features on the iPhone is AirPlay. iPhone 4S will do AirPlay mirroring, like iPad 2. Everything on screen can show up on your Apple TV. And if you don’t have an Apple TV, you can use HDMI cable to do mirroring over wire as well.

But the best feature of the iPhone 4S is yet to come. All about our voice. For decades, technologists have teased us with ability to talk to our devices. But so far, very limited. We really just want to talk to our device: “What’s the weather like today?” We want to ask whatever we want.

Feature is Siri. Your intelligent assistant that helps you get things done just by asking. Massive disclaimers.

Scott asks the phone what the weather is like today. Phone gets to meaning behind the words. Different words, same meaning.

“What time is it in Paris?” Comes back with a live clock.

“Wake me up at 6 am.” It sets an alarm clock for 6am.

Partnered with Yelp, so you can say “Find me a great Greek restaurant in Palo Alto.” It shows a list of 5 in Palo Alto, ranked by Yelp ordering.

“Give me directions to Hoover Tower.”

With Siri, you can ask Siri to read your messages to you, even use it to reply. Then use it to check calendar, schedule meeting.

“Remind me to call my wife when I leave work.” Knows who his wife is, puts up geographic reference to give alert when leaving work.

Web searches. “Search Wikipedia for Neil Armstrong.” Wikipedia, Wolfram Alpha can do dictionary definitions or convert currencies.

“How many days are there until Christmas.” 82 days until Christmas.

Tap and hold and tap the “i” button and it’ll tell you all the things you can do. Plays songs, genres, messages, manage calendar, reminders, get directions, email people, weather, stocks, alarms and timers, contacts, notes, search the web, Wikipedia, Woflram Alpha.

“Who are you?” “I am a humble personal assistant.”

Back to Phil. In addition to controlling with your voice. Does dictation. Anywhere you see a keyboard, you can tap the microphone button. Tap on it and get a simple user interface. Start to talk to it, tap done, and then it’s done.

Works on Wi-Fi and 3G. It’ll be built into iPhone 4s, in English, French, and German. Beta at the start. By beta they mean they’ll add more languages and more services over time.

Here’s a video about the iPhone 4S.

Apparently it’s the most amazing new iPhone EVER. Comes in black and white. 16GB for $199, 32GB for $299, 64GB for $399. With two year contract.

iPhone 3GS is still there, and iPhone 4. iPhone 4 is 8GB for $99. iPhone 3GS with 8GB free with contract. Pre-orders start on the 7th. Available on October 14th.

Oct. 14th. US, Canada, Australia, UK, France, Germany, Japan. On AT&T, Verizon, and Sprint. Japan on SoftBanka nd KDDI. 22 more countries on Oct. 28. By end of year, it will be in over 70 countries, over 100 carrier partners. Fastest rollout they’ve ever had for an iPhone. That’s the iPhone 4S.

Tim is back on the stage. Here’s a review of today’s announcements: iOS 5, iCloud, iPhone 4S.

“Now, when you look at each of these, they’re great and fantastic and industry-leading in and of themselves. But what sets them apart, and what puts Apple way out front, is how they’re engineered to work together so well. When you think about it, only Apple could make such amazing software, hardware, and services, and bring them together into such a powerful, yet integrated experience. I am so incredibly proud of this company and all of the teams that work so hard to bring all of the innovations that you’ve seen today to reality. I want to thank you for joining us this morning.”

And that’s it.

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