The iPhone 4S arrives

Excited Apple fans lined up outside of Apple Stores and other retailers across the globe on Friday to be among the first to get their hands on a new iPhone 4S.

Pre-launch prep

Apple employees arrived at the San Francisco store in the early hours of Friday morning to prep for the iPhone 4S release. Separated into two teams, they had a cheering competition to get the excitement level up.

Photo: Alexandra Chang

Major upgrade

Mary Ciscinao waited in a rainy New York line outside of the Fifth Avenue Apple store to replace her NV Touch with an iPhone 4S.

Photo: David Dahlquist

Keeping cool

At the Apple store in Shibuya, Tokyo employees handed out umbrellas and water to keep customers cool.

Photo: IDGNS

Get pumped

An Apple Store employee cheered on the crowd in Philadelphia.

Photo: Joel Mathis

AT&T crowds

Some people opted to line up outside of an AT&T store in Cambridge, Massachusetts, instead of waiting at the nearby Apple Store.

Photo: Jason Tocci

Free food for all

Apple employees were handing out free Boudin Bakery bagels and water bottles to all of those waiting in line outside of the Downtown San Francisco store.

Photo: Alexandra Chang

Time to smile

First in line at the San Francisco Apple store, Duncan Fraser got excited as the clock ticked closer to launch time. Yet his personal Apple employee seemed even more enthusiastic.

Photo: Alexandra Chang

High fives all around

The San Francisco Apple employees ran around the block and down the the line giving high fives to everyone waiting in line before launch time.

Photo: Alexandra Chang

Dogs welcome

Several people waited in line with their furry companions, which were welcomed into the Apple store.

Photo: Alexandra Chang

Crowd control not needed

It was an orderly scene outside the Apple Store in the Cambridgeside Galleria in Cambridge, Massachusetts.

Photo: Jason Tocci

Personal help

Every customer received one-on-one activation and set-up assistance from an Apple employee once they received their new iPhone at the San Francisco store.

Photo: Alexandra Chang

Confetti celebration

In Tokyo, Softbank CEO and Chairman Masayoshi Son celebrated at the start of sales for the iPhone 4S on the network his company runs.

Photo: IDG News Service

New gear in hand

Eric Yu Zhao and Chaim Cheng Ma were the first to come out of the San Francisco Apple store with iPhone 4S in hand.

Photo: Alexandra Chang

Happy to get the iPhone 4S

24-year-old Bethany Hellerich, a former Apple retail employee, held up her new iPhone 4S with a smile.

Photo: Alexandra Chang

Inside action

Once the launch started, the atmosphere inside the San Francisco Apple store was relatively calm, as employees seemed to outnumber customers.

Photo: Alexandra Chang

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