The Macalope Daily: Not exactly missing it

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No, it’s not news that an assortment of wackadoodles, dingbats, chowderheads, and goofballs continue to try to make something—anything—negative out of Apple’s quarterly results. Still, it continues to be funny.

Yes, in the forest of awesomeness that Apple announced on Tuesday, some are saying “Hey, check out the bark on this one tree. That look infected to you?”

It’s not surprising that our pals at Business Insider were immediately on top of the big takeaway from Apple’s conference call:

“MISS: Apple Sells 11.8 Million iPads In Q1.” (Again, no link because, you know.)

Oh, you think that was bad? Wait for the subtitle:


Yes. They really said that. “Ouch.” Because, you know…ow.

It hurts to miss one Wall Street estimate while at the same time shattering all the other ones.

John Gruber explains the ridiculousness of calling this a “fly in the ointment” as the Atlantic Monthly did. Long story short, the number that Apple “missed” is the average of Wall Street analysts’ made-up numbers. They have no real idea what Apple’s going to announce; they’re making a guess based on second- and third-hand information. In a rational world, no one should have to explain that Apple is under no obligation to meet Wall Street’s estimates. What people should be concerned with is whether Apple improves on its own numbers. Which it did. Handsomely.

So, no surprises from Business Insider, but it is a little surprising to see AllThingsD call iPad sales “something of a disappointment” (tip o’ the antlers to Lessien).

12 million iPads is a disappointment on Planet Nutball because it wasn’t astounding, which is what everyone’s come to expect from Apple.

Well, this kind of thing is no big deal because what’s important is Apple’s actual results, which were astounding.

[Editors’ Note: In addition to being a mythical beast, the Macalope is not an employee of Macworld. As a result, the Macalope is always free to criticize any media organization. Even ours.]

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