Weekly Wrap: WWDC, Apple earnings, Adobe Creative, and more

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WWDC tickets came and went, we launched a brand new website, and Adobe unveiled Creative Suite 6. Those stories and more qualify for this week’s edition of the Weekly Wrap, in which we’ll highlight Macworld’s most significant stories from the week gone by.

Now you WWDC it, now you don’t

Apple announced its annual Worldwide Developers Conference on Wednesday; tickets were sold out less than two hours later—before 7:30 a.m. Pacific time. Philip Michaels opines that Apple needs to rethink its ticket-selling approach. For the lucky developers who did snag tickets, the WWDC conference may well feel like a religious experience. Marketing idea: Someone ought to sell WWJDC bracelets.

Creative writing

Adobe launched Creative Suite 6, along with Creative Cloud for students and teachers. If you have questions about the latest Adobe Creative offerings, senior editor Jackie Dove has answers. If you have unrelated questions, like how do they get those big ships in those little bottles, you’ll probably need a search engine instead.

Send in the clouds

It was a busy week for cloud storage solutions: Dropbox made sharing a lot easier, Google unveiled Google Drive, and Microsoft made significant upgrades to SkyDrive, which we dived into on TechHive.

Wait, TechHive? What’s TechHive?

Oh, did you miss the news? The teams behind Macworld and PCWorld announced that we’re creating a new, third site called TechHive. Right now, you’re seeing only our Beta Blog; the real TechHive is months away. But feel free to take a sneak peek today.

Refresh your cash

Stop me if you’ve heard this one: Apple made boatloads of money. Again. The company reported a net profit of $11.6 billion on revenue of $39.2 billion for the quarter ended March 31, 2012. We transcribed the juiciest tidbits from chief financial officer Peter Oppenheimer and CEO Tim Cook for your reading pleasure. And we just realized that “The Juiciest Tidbits” would make a swell name for a jazz cover band.


The iTunes Store is prompting many users to set up new custom security questions—and some of those questions seem kind of personal, like “Where was your first kiss?” And I hope I’m not sacrificing too much of my own security to admit publicly that my answer is “on the lips.”

Thunderbolts and (wallet) lightening

If you’ve always lusted after Apple’s Thunderbolt cable, but you thought the thing cost too darn little and stretched far too easily, Elgato’s got you covered with a new, more expensive, shorter Thunderbolt cable of its own.

First time for Apple things

Turns out roughly 25 percent of iPad buyers are purchasing their first Apple product. I was going to add an Apple-related pun here, but then I started researching Apple types on Wikipedia and learned way more about apples and Apple cultigens than any tech writer needs to know. I need to lie down.

Contacts, hi

Senior editor Dan Moren offers up this video tip on using Google Calendar and Google Contacts on your iOS device, which explains that syncing feeling you’ll get while watching it.

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