AirPrint has been very, very good to EuroSmartz.
On the face of things, it wouldn’t seem that way. EuroSmartz, after all, made a name for itself in the mobile world by building iOS apps that helped you print from your iPhone, iPod touch, or iPad. AirPrint, which arrived with iOS 4.2.1 nearly two years ago, promised to do much the same thing—only it would be built into the mobile operating system and not cost extra like one of EuroSmartz’s apps.
But AirPrint only works on printers that support the technology. And while more printer makers have joined Hewlett Packard in offering AirPrint-compatible products, there are still plenty of printers out there that can’t take advantage of iOS’s built-in printing capabilities. Other iOS printing services, like Printopia, work in tandem with your Mac. Printopia is actually a Mac app, and the Mac on which you installed Printopia must be powered on in order to print from your iOS device. EuroSmartz’s iOS apps provide a more direct route for mobile users. As a result, the company says it’s enjoying booming business, even after the advent of AirPrint.
“People have a massive need to print to legacy printers,” EuroSmartz CEO Ian Schenkel told me when we met last week at the Worldwide Developers Conference.
Schenkel’s WWDC visit came as his company was readying another round of app updates, some of which began rolling out this week. Print n Share, EuroSmartz’s printing and PDF conversion app, is now at version 4.7, introducing a number of improvements, such as the ability to rename and hide printers and a new file viewer layout. The addition that caught my eye, however, was Print n Share 4.7’s support for Brother’s RJ4040 printer. At 6.4-by-6.9-by-3.0 inches and 1.87 pounds, the Brother device offers the kind portability that would appeal to delivery drivers, trade show exhibitors, and anyone else who does a lot of business on the go. The battery-powered printer offers its own Wi-Fi connection, so Print n Share users will be able to connect their iOS devices directly to the RJ4040 with this latest app update to print out things like receipts, notes, and packing slips.
The $9 Print n Share runs on any iOS device using iOS 3.0 or later.
EuroSmartz this week also updated AltaMail, its email printing and management offering. Version 3.0 of AltaMail adds more bulk-mailing capabilities: The app can now perform mass mail merges and create custom contact groups for regular mail-outs. AltaMail 3.0 also adds the ability to reply to mail with templates.
AltaMail costs $5 and runs on any iOS device using iOS 3.0 or later.