Apple’s built-in apps like Maps and Messages can provide helpful information about businesses in your area, but what if you own a business–how do you manage the content that’s being shown? Apple on Wednesday unveiled a way to do that with Apple Business Connect, a free tool that business owners can use to claim and customize their location place cards for Apple Maps, Messages, Siri, Wallet, and other apps.
But Maps is where Business Connect will be most useful. Basic information such as the business name, address, and description can be edited, and users will also be able to add logos and photos. New “actions” such as reservations, orders, and special promotions will be able to be added, and businesses can also incorporate actions with online services such as Instacart, Booking.com, and OpenTable.
Additionally, Apple has added a new feature called Showcases that can be used to promote incentives, discounts, and more. Showcases will first be available in the U.S., with more countries being added in the coming months. Users will see a new “From the business” section that will list any promotions.
To use Business Connect, you must register with an Apple ID at the Apple Business Connect website on a desktop computer or laptop. Apple will need to verify the business before users can access the place card information. If a business has multiple locations, Apple offers the Business Connect API that can deliver information at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext.